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About the Author

Itzik Yarkoni

In order to raise awareness about the intolerable situation in Sderot, Itzik joined the Sderot Media Center as the Director of Marketing and New Media. After more than three years with the SMC, he became the Israel Fellow at UC Irvine where he launched the first social media team to effectively help students tell their personal stories of the skewed media coverage on campus to the world at large. Itzik is the founder of BOMAH – The Brand of Milk & Honey an organization that positively re-brands Israel by identifying why Israel is important and demonstrating how to share personal stories through social media.

6 Ways to Change Israel's Image

6 Ways to Change Israel's Image

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How to promote Israel using social media.

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