Video: Abercrombie & Fitch: Not Cool
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Abercrombie & Fitch: Not Cool
Salomon Says

Abercrombie & Fitch: Not Cool

The company is feeding into our skewed emphasis on body image.

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Published: May 25, 2013


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Visitor Comments: 29

(27) Rebekah, May 31, 2013 11:23 PM

For the cool kids

I think what I find most disturbing of the quotes you mention is that a&f say that their clothing is for the "cool kids". The kids who are not considered cool are often just different from the school or local norm and the reason could be anything from body type to interests to refusing to engage in the risky or cruel behaviors of their peers. We say that we value uniqueness in our society but we don't always live up to that. It's bad enough when children make fun of others for being different but for adults to publically support that attitude is terribly wrong and shortsighted.

(26) anonymous, May 30, 2013 6:21 PM

Wow, what an unbelievable statement against poor people...

I totally agree with you, Rabbi Salomon. What a statement to say that they don't even want poor people wearing their clothes. Selfishness and baseness and, like you said, wrong priorities and values.

(25) SusanE, May 30, 2013 5:20 AM

Obesity or Poverty?

A&F is a bit pricey. Poor people can't afford that level of pricing for their clothing. Poor people also can't afford fine dining in expensive restaurants. I don't agree that those restaurants should have low priced menus for the poor folk. They cater to well-dressed well-heeled diners because that is who they want as customers. I am not offended when a place says no shirt no shoes, no service. - - - - - - - I don't know what A & F sells exactly because we don' t have a store in my area. (we're given Peebles and Wal-Mart) If Abercrombie and Fitch offer fashions that only look good in proportion up to a size 10 then that is what they sell. If you can't afford their line of clothing you can't shop there. If you can't wear anything below a size 10 then you can't shop there. A size 10 is not small, it's a reasonable size. Their prices and goods are geared to the affluent. Get over it. Shop elsewhere.

Andy, May 30, 2013 11:23 AM

fair comment but

Susan,well said. It reminds of those who have a problem with yeshivas were seemingly the sole emphasis is on excellence in learning Talmud.In both cases there likely are other options but it may require leaving the culture where one is raised, and that's painful and difficult, particularly for teens. One can't outlaw outsize obsession with physical beauty as defined by whatever culture one resides. It seems to me our job as a society is to offer alternative paths where one can build self esteem.If not it seems to me the kids suffer and we all pay the price.

(24) bruce rubenstein, May 29, 2013 7:25 PM

my wife & I agree with your comments about abercrombie & fitch

could you do something about the old temple in Jerusalem? what were the services like, what prayers were said, & what was the service was like?

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