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Marketing Shavuot
Salomon Says

Marketing Shavuot

The PR challenge.

by

Published: June 4, 2011


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Visitor Comments: 19

(18) lisa, June 12, 2011 2:37 AM

The Torah is coming..The Torah is coming!!!!

We need Hallmark to make "Shavuot" cards.....Ok...that may not happen yet. We just all have to start spreading the word a few weeks before the holiday...what do you suggest??

(17) Rosen, June 11, 2011 7:03 PM

Shavuot awareness

Mel Brooks' movie "History of the World: Part 1" was quite a hilarious movie. Maybe the 30th anniversary DVD collector's edition can come out?...As for marketing Shavuot in general and creating awareness, maybe more grocery stores can promote discounts on dairy products, given that dairy (as opposed to meat) is a central culinary focus for Shavuot...All in all, too bad idolatry gets marketed more than celebrating the direct event of G-d's presence during Shavuot (as well as Passover prior to). Christianity's Easter is just too much heresy when one comes to think about it, since chances are, spreading the gospel isn't G-dly. Too bad 2 million people who witnessed G-d's presence of the parting of the sea and the thunder at Sinai doesn't seem as impressive as 1 person claiming to get a revelation from the sky with Christianity as well as another in a cave with Islam.

Leslie, June 14, 2011 4:01 PM

comments about the sky and cave

It's really depressing to read your comments. As a christian, I embrace all religions, I don't make fun of them. Your comment about the sky and the cave indicate that Jews/Christians and Muslims may never find common ground. It makes me feel like giving up trying to understand others.... and jsut go with the notion that "its been going on for thousands of years, nothing will ever change". I always hoped humans were better than that.

(16) Lisbet Soda, June 9, 2011 3:28 AM

Shavuot - how to market it

I think every shul/synagogue should take up the tradition of pulling all-nighters for teens and encourage they take the following day off from high school. In order to market it successfully, parents should be supportive and letting their regular schools know they will not be attending the following day. Meanwhile, the night of staying up and studying has to be made fun. Trivia games, music, educational videos interspersed with funnier ones: lots of rich dairy treats, caffeine and creative adult leadership. High school students love any excuse to miss a day of regular school. We need to make that generation embrace the tradition so they will love it enough to continue in adult groups later. Also, how about family oriented all-night study groups with volunteers for slumber parties for younger children whose parents want to participate. I envision several different study groups for adults in the synagogue based on interest, gender or topic a lot of potluck goodies - There could be one for adults, a teen group, and one for more advanced torah students - but I do think that for both young and old, Shavuot should be promoted as a day when one stays home from work and treats it as a proper holiday. Otherwise,who is going to join in with the knowledge that work calls the next day? Tthere should be real encouragement to do so in conjunction with the all night torah study. Line up a couple of knowledgeable leaders, and even have a couple of breaks with the other groups along the evening. Such as -" we all meet for cheesecake at 2 am in the side hall, and again for some yoga stretches and a few songs at 4:30 am.". I think it is an opportunity missed to not have a meaningful, yet fun and uniquely Jewish experience/ celebration. In the past it was for orthodox men only - not very festive or inclusive. I believe it could become the annual highlight for many youth groups - a real bonding experience for all involved.

(15) Gittel, June 8, 2011 7:20 PM

Out of the mouths of Babes

My four year old granddaughter Sarah chose to ware a flowered dress for Shavous. She said I am Har Sinai.

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