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Is this Nike Video Anti-Semitic?

Is this Nike Video Anti-Semitic?

Animated soccer stars compete against evil clones who wear uniforms bearing a logo that looks like the Star of David.


The Zionist Organization of America (ZOA) has called out Nike for an animated promotional video posted online before the World Cup in Brazil, urging leaders of the shoe company to have the ad removed because its content is anti-Semitic.

In the video, titled "The Last Game," animated international soccer stars compete against evil clones who wear uniforms bearing a logo that looks like the Jewish Star of David.

Additionally, the background of the video includes images of a white rectangle with the same Star-of-David-like image in the center – resembling the Israeli flag, but without the blue stripes.

“Some of the animated soccer stars in the video – i.e., the ‘good guys’ – are wearing shirts with a ‘Fly Emirates’ logo and a ‘Qatar Airways’ logo, which must mean that these Arab airlines co-sponsored the video. It is no secret that the United Arab Emirates and Qatar have a deeply troubling history of anti-Semitism and hostility to Israel,” ZOA leaders wrote in a letter to Nike Chairman Philip H. Knight and President & CEO Mark Parker.

Nike has dismissed accusations that the video is anti-Semitic, despite complaints from ZOA, the Israeli Knesset, the World Zionist Organization, and general viewers. The company claims that the controversial logos in the ad were intended to represent a soccer ball.

Watch the video and tell us in the comment section below if you think the video is anti-Semitic.


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The opinions expressed in the comment section are the personal views of the commenters. Comments are moderated, so please keep it civil.

Visitor Comments: 291

(265) Steve Rogers, May 4, 2016 12:54 PM

Nike Marketing Executives Join the Dark Side

It is hard to believe that there are people in marketing who can not tell that the Magen David symbol - Shield of David - is a universally recognized symbol of Jewry. Now if an ordinary person did not know this, then it might be that they are ignorant, but professionals not knowing this is unbelievable. That means the Nike upper management is supporting the marketing department's decision to join the Dark side. Well those who bless the Hebrews will be blessed.... Nike has had a good run on the stock market. It is time to short their stock.

(264) Zack, February 4, 2016 5:53 PM

Not Jewish Stars

The only reason the logos look like jewish stars in the above video is that it is a poor quality copy of the video. If you look up "Nike risk everything" on YouTube, you will see in higher quality videos that the logos are clearly and undeniably soccer balls.

Zack, February 4, 2016 6:15 PM

Actually I'm not so sure

I just wrote the above comment, but after seeing the video a few more times, even with better quality videos the logo looks way too much like a Jewish Star for Nike to publish it. It is not as bad as it seems in low quality, but it is still inexcusable.

(263) Barry Cutler, August 23, 2015 6:49 PM

The is no question that the symbol of the clones is the star of David

There is no doubt that the intent of this commercial was to represent the clones as Jewish. Thus there is no doubt that this commercial is anti- Semitic.

(262) Martin Leaf, October 26, 2014 12:55 PM

anti-Semitism for profit

Just the facts mam

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