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Is this Nike Video Anti-Semitic?

Is this Nike Video Anti-Semitic?

Animated soccer stars compete against evil clones who wear uniforms bearing a logo that looks like the Star of David.

by

The Zionist Organization of America (ZOA) has called out Nike for an animated promotional video posted online before the World Cup in Brazil, urging leaders of the shoe company to have the ad removed because its content is anti-Semitic.

In the video, titled "The Last Game," animated international soccer stars compete against evil clones who wear uniforms bearing a logo that looks like the Jewish Star of David.

Additionally, the background of the video includes images of a white rectangle with the same Star-of-David-like image in the center – resembling the Israeli flag, but without the blue stripes.

“Some of the animated soccer stars in the video – i.e., the ‘good guys’ – are wearing shirts with a ‘Fly Emirates’ logo and a ‘Qatar Airways’ logo, which must mean that these Arab airlines co-sponsored the video. It is no secret that the United Arab Emirates and Qatar have a deeply troubling history of anti-Semitism and hostility to Israel,” ZOA leaders wrote in a letter to Nike Chairman Philip H. Knight and President & CEO Mark Parker.

Nike has dismissed accusations that the video is anti-Semitic, despite complaints from ZOA, the Israeli Knesset, the World Zionist Organization, and general viewers. The company claims that the controversial logos in the ad were intended to represent a soccer ball.

Watch the video and tell us in the comment section below if you think the video is anti-Semitic.

 

Published: July 12, 2014


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Visitor Comments: 279

(255) Batsheva katina, July 25, 2014 9:41 PM

The symbol is a soccer all

I went shopping today and because of this article did not buy Nike sneakers. I decided to watch the advertisement again and paused it when they showed the clones. The symbol is a soccerball. From a distance you don't see the dark circles of the ball so it's left looking like a star. But when you look close it is a ball. Are we so sure that this video is meant to put down the Jews?

(254) Anonymous, July 22, 2014 4:41 PM

Conditioning of the Mind

This is subliminal conditioning of the subconscious with the use of symbols - just like Calvin Klein and just like Nazi regime propaganda in the 1930s. It's just an excuse to say no its not star of david its a soccer ball. Why isn't it round? why is it conveniently shaped like a six pointed star instead of a ball?
To an observer unfamiliar with Israel or Jews this works most effectively because they don't actively see Israel they just see the bad guy clones. Then down the road when they come across news about Israel for example they feel a negative feeling towards the Magen David or Israeli flag or Jews and they aren't even aware of where it came from.

This evil kind of programming is going on all over the world and this time it is targeting Israel and Jews.

(253) Anonymous, July 22, 2014 12:04 PM

I can't tell the details of the Nike logo but of all the recognizable symbols in the world is the Mogen David, and they had to choose that one! It causes controversy, and we have enough of that without sporting goods getting into the act.

I think we Jews need to be alerted not to buy any Nike products until this symbol is removed. Let them use the Moslem Crescent and see what the reaction is!

(252) Bonnie Miller, July 20, 2014 10:53 PM

This advertisement is anti-semitic!

Yes, it may be a soccer ball but it is turned to intentionally resemble the Star of David. And the fact the it is on the uniform of the "bad guys" and the "good guys" shirts bear Arab airline logos tells me that the message is definitely Anti-Semitic!!! Fess up and apologize Nike or you are going to loose a lot of customers! Me included. No I am not Jewish but this is just wrong! Especially with what is going on in Israel these days.

(251) Santiago Alzate, July 20, 2014 6:35 PM

Antisemitic

Definitely antisemitic. Not buying Nike anymore.

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