Is this Nike Video Anti-Semitic?
click here to jump to start of article
Join Our Newsletter

Get latest articles and videos with Jewish inspiration and insights​




Is this Nike Video Anti-Semitic?

Is this Nike Video Anti-Semitic?

Animated soccer stars compete against evil clones who wear uniforms bearing a logo that looks like the Star of David.

by

The Zionist Organization of America (ZOA) has called out Nike for an animated promotional video posted online before the World Cup in Brazil, urging leaders of the shoe company to have the ad removed because its content is anti-Semitic.

In the video, titled "The Last Game," animated international soccer stars compete against evil clones who wear uniforms bearing a logo that looks like the Jewish Star of David.

Additionally, the background of the video includes images of a white rectangle with the same Star-of-David-like image in the center – resembling the Israeli flag, but without the blue stripes.

“Some of the animated soccer stars in the video – i.e., the ‘good guys’ – are wearing shirts with a ‘Fly Emirates’ logo and a ‘Qatar Airways’ logo, which must mean that these Arab airlines co-sponsored the video. It is no secret that the United Arab Emirates and Qatar have a deeply troubling history of anti-Semitism and hostility to Israel,” ZOA leaders wrote in a letter to Nike Chairman Philip H. Knight and President & CEO Mark Parker.

Nike has dismissed accusations that the video is anti-Semitic, despite complaints from ZOA, the Israeli Knesset, the World Zionist Organization, and general viewers. The company claims that the controversial logos in the ad were intended to represent a soccer ball.

Watch the video and tell us in the comment section below if you think the video is anti-Semitic.

 

Published: July 12, 2014


Give Tzedakah! Help Aish.com create inspiring
articles, videos and blogs featuring timeless Jewish wisdom.

Visitor Comments: 286

(261) Chana, October 1, 2014 9:26 PM

Definitely anti-semitic

definitely anti-semitic

(260) yonit, September 29, 2014 4:26 PM

very disgusting NIKE

in the beginning i was sure that the ad was going to be made dramatic but the truth is it is so obvious that it looks like a Jewish Star - I dont believe for one minute that noone noticed at NIKE - tell them to change it to a cross - ets see if they would dare - NIKE you are so disgusting - will try not to buy NIKE - go addidas!!!

(259) Beverly Margolis-Kurtin, September 4, 2014 2:36 AM

In a word

Duh!

At first, the logos on the chests looked like the kind of gear that is used in computers as "settings." But it turned out to be six-pointed stars. That, plus the very obvious Star of David in the background is plain old Jew hate.

I'd not buy Nike if I had to.

It is bad enough that we get bad press from the world for our response to Gaza, but to have this, too, that's way too much. Isn't hate wonderful?

(258) LP Manchester, August 29, 2014 9:37 AM

Fashion marketing= superb propoganda.

Zara,JCrew,Galiano and now Nike. It's a warning.... Addiction to fashion "Labels" and worshipping football "Idols" WILL cause the destruction of the Jewish people. Wake up and smell the humous guys. We all need to recognise where our addictions lie and change. Start fighting the enemy within if you want to win the battle.

(257) Sabus, August 10, 2014 9:20 AM

Smart Observation

This video depicts Nike as a devilish and antisemitic firm if they don,t recall or go ahead to defend this video. On watching this one can understand that Nike and it colleagues acted with a sense of purpose. Thanks a lot for observing this earlier.

See All Comments

Submit Your Comment:

  • Display my name?

  • Your email address is kept private. Our editor needs it in case we have a question about your comment.


  • * required field 2000
Submit Comment
stub
Sign up today!