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Is this Nike Video Anti-Semitic?

Is this Nike Video Anti-Semitic?

Animated soccer stars compete against evil clones who wear uniforms bearing a logo that looks like the Star of David.


The Zionist Organization of America (ZOA) has called out Nike for an animated promotional video posted online before the World Cup in Brazil, urging leaders of the shoe company to have the ad removed because its content is anti-Semitic.

In the video, titled "The Last Game," animated international soccer stars compete against evil clones who wear uniforms bearing a logo that looks like the Jewish Star of David.

Additionally, the background of the video includes images of a white rectangle with the same Star-of-David-like image in the center – resembling the Israeli flag, but without the blue stripes.

“Some of the animated soccer stars in the video – i.e., the ‘good guys’ – are wearing shirts with a ‘Fly Emirates’ logo and a ‘Qatar Airways’ logo, which must mean that these Arab airlines co-sponsored the video. It is no secret that the United Arab Emirates and Qatar have a deeply troubling history of anti-Semitism and hostility to Israel,” ZOA leaders wrote in a letter to Nike Chairman Philip H. Knight and President & CEO Mark Parker.

Nike has dismissed accusations that the video is anti-Semitic, despite complaints from ZOA, the Israeli Knesset, the World Zionist Organization, and general viewers. The company claims that the controversial logos in the ad were intended to represent a soccer ball.

Watch the video and tell us in the comment section below if you think the video is anti-Semitic.


July 12, 2014

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The opinions expressed in the comment section are the personal views of the commenters. Comments are moderated, so please keep it civil.

Visitor Comments: 295

(269) Anonymous, January 26, 2018 3:07 AM

yes this video is anti-semitic and gross

hi.. I started my search because I saw a story today on aol I believe which showed a Palestinian man with a sling shot with a rock in it ready to throw at Israeli soldiers . due to Trumps latest moves of moving the embassy ... the Palestinian young man had an Adidas top on... ??? which I though so I started researches if Adidas had anti Semitic ties.. so what I found out appears there is.. no

(268) Hilda, July 18, 2016 10:48 PM

No. I cant see the magen dovid symbol. it looks to me like an innocent football!

(267) Anonymous, May 11, 2016 12:08 AM

Not Anti-Semitic

While one can view the logo as a star of David, a soccer ball is clearly indicated. The Fly Emirates ad on the player's shirt is authentic. Many of the European teams unfortunately are being sponsored by Arabs. I personally do not feel that the ad is anti-Semitic.

(266) Ellen, May 8, 2016 2:27 AM

There's no doubt...

that the emblem on the "clones" looks exactly like a Mogen David from a distance. It is also no coincidence that a popular belief currently making a huge comeback on the internet is that the Jews are some kind of "hybrid" put in place to control the world. (If you think I'm joking, check out David Ick and other weird conspiracy theorists on this no so new idea. Nike is irresponsible at best and at worst is attempting to appeal to this lower nature of a great many football fans by feeding this craziness in order to make money. Either way, it DOES make me uncomfortable.

(265) Steve Rogers, May 4, 2016 12:54 PM

Nike Marketing Executives Join the Dark Side

It is hard to believe that there are people in marketing who can not tell that the Magen David symbol - Shield of David - is a universally recognized symbol of Jewry. Now if an ordinary person did not know this, then it might be that they are ignorant, but professionals not knowing this is unbelievable. That means the Nike upper management is supporting the marketing department's decision to join the Dark side. Well those who bless the Hebrews will be blessed.... Nike has had a good run on the stock market. It is time to short their stock.

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