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Is this Nike Video Anti-Semitic?

Is this Nike Video Anti-Semitic?

Animated soccer stars compete against evil clones who wear uniforms bearing a logo that looks like the Star of David.


The Zionist Organization of America (ZOA) has called out Nike for an animated promotional video posted online before the World Cup in Brazil, urging leaders of the shoe company to have the ad removed because its content is anti-Semitic.

In the video, titled "The Last Game," animated international soccer stars compete against evil clones who wear uniforms bearing a logo that looks like the Jewish Star of David.

Additionally, the background of the video includes images of a white rectangle with the same Star-of-David-like image in the center – resembling the Israeli flag, but without the blue stripes.

“Some of the animated soccer stars in the video – i.e., the ‘good guys’ – are wearing shirts with a ‘Fly Emirates’ logo and a ‘Qatar Airways’ logo, which must mean that these Arab airlines co-sponsored the video. It is no secret that the United Arab Emirates and Qatar have a deeply troubling history of anti-Semitism and hostility to Israel,” ZOA leaders wrote in a letter to Nike Chairman Philip H. Knight and President & CEO Mark Parker.

Nike has dismissed accusations that the video is anti-Semitic, despite complaints from ZOA, the Israeli Knesset, the World Zionist Organization, and general viewers. The company claims that the controversial logos in the ad were intended to represent a soccer ball.

Watch the video and tell us in the comment section below if you think the video is anti-Semitic.


Published: July 12, 2014

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Visitor Comments: 288

(263) Barry Cutler, August 23, 2015 6:49 PM

The is no question that the symbol of the clones is the star of David

There is no doubt that the intent of this commercial was to represent the clones as Jewish. Thus there is no doubt that this commercial is anti- Semitic.

(262) Martin Leaf, October 26, 2014 12:55 PM

anti-Semitism for profit

Just the facts mam

(261) Chana, October 1, 2014 9:26 PM

Definitely anti-semitic

definitely anti-semitic

(260) yonit, September 29, 2014 4:26 PM

very disgusting NIKE

in the beginning i was sure that the ad was going to be made dramatic but the truth is it is so obvious that it looks like a Jewish Star - I dont believe for one minute that noone noticed at NIKE - tell them to change it to a cross - ets see if they would dare - NIKE you are so disgusting - will try not to buy NIKE - go addidas!!!

(259) Beverly Margolis-Kurtin, September 4, 2014 2:36 AM

In a word


At first, the logos on the chests looked like the kind of gear that is used in computers as "settings." But it turned out to be six-pointed stars. That, plus the very obvious Star of David in the background is plain old Jew hate.

I'd not buy Nike if I had to.

It is bad enough that we get bad press from the world for our response to Gaza, but to have this, too, that's way too much. Isn't hate wonderful?

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