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Is this Nike Video Anti-Semitic?

Is this Nike Video Anti-Semitic?

Animated soccer stars compete against evil clones who wear uniforms bearing a logo that looks like the Star of David.

by

The Zionist Organization of America (ZOA) has called out Nike for an animated promotional video posted online before the World Cup in Brazil, urging leaders of the shoe company to have the ad removed because its content is anti-Semitic.

In the video, titled "The Last Game," animated international soccer stars compete against evil clones who wear uniforms bearing a logo that looks like the Jewish Star of David.

Additionally, the background of the video includes images of a white rectangle with the same Star-of-David-like image in the center – resembling the Israeli flag, but without the blue stripes.

“Some of the animated soccer stars in the video – i.e., the ‘good guys’ – are wearing shirts with a ‘Fly Emirates’ logo and a ‘Qatar Airways’ logo, which must mean that these Arab airlines co-sponsored the video. It is no secret that the United Arab Emirates and Qatar have a deeply troubling history of anti-Semitism and hostility to Israel,” ZOA leaders wrote in a letter to Nike Chairman Philip H. Knight and President & CEO Mark Parker.

Nike has dismissed accusations that the video is anti-Semitic, despite complaints from ZOA, the Israeli Knesset, the World Zionist Organization, and general viewers. The company claims that the controversial logos in the ad were intended to represent a soccer ball.

Watch the video and tell us in the comment section below if you think the video is anti-Semitic.

 

Published: July 12, 2014


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Visitor Comments: 276

(253) Anonymous, July 22, 2014 12:04 PM

I can't tell the details of the Nike logo but of all the recognizable symbols in the world is the Mogen David, and they had to choose that one! It causes controversy, and we have enough of that without sporting goods getting into the act.

I think we Jews need to be alerted not to buy any Nike products until this symbol is removed. Let them use the Moslem Crescent and see what the reaction is!

(252) Bonnie Miller, July 20, 2014 10:53 PM

This advertisement is anti-semitic!

Yes, it may be a soccer ball but it is turned to intentionally resemble the Star of David. And the fact the it is on the uniform of the "bad guys" and the "good guys" shirts bear Arab airline logos tells me that the message is definitely Anti-Semitic!!! Fess up and apologize Nike or you are going to loose a lot of customers! Me included. No I am not Jewish but this is just wrong! Especially with what is going on in Israel these days.

(251) Santiago Alzate, July 20, 2014 6:35 PM

Antisemitic

Definitely antisemitic. Not buying Nike anymore.

(250) Raphaelle Do, July 20, 2014 9:35 AM

Counter Point!

The logo is not a Star of David. It is a Soccer Ball.
The evil clones play it as a job but the humans (all other sports enthusiastes play the game they like and are good at. Message of the Ad clip:
You only live once, there is no second chance if you do not play the sport you like. Why only soccer??
Ad is against the tyranny of the World Cup. Sort of send off for the event.

(249) Anonymous, July 19, 2014 10:46 PM

The antisemitism is definitively there.

I did not notice the David Star on their uniforms until I watched closely. The commercial does have a subliminal or underline strong statement of portraying Israel as bully or unstoppable. we should not underestimate the effect of this message on the millions of viewers that watch a conglomerate of players, which included the Emirates defeat this bully. Ironically the commercial shot himself on the foot when the real story is that Germany defeated the Brazilian, the so called best players of the world in his own court 7 to 1! This put tears in many little and grown men. They did not make it to the finals, but the Maccabees did and WON!

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