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The Ootchy-Kootchy Rule
Mom with a View

The Ootchy-Kootchy Rule

Why couples who show the most public affection are more likely to divorce.


People who define marriage mostly as romance are more likely to put their own needs over the needs of the partnership and 1-1/2 times more like to divorce. These are the 2010 findings of the University of Virginia National Marriage Project. And they accord perfectly with my husband’s “Ootchy-Kootchy” rule. In his experience, the couples that are the mostly physically demonstrative in public (and that have the most nauseating pet names for each other!) – you know the ones I mean – have the lowest rate of marital success.

What gives?

I think there are a few reasons that explain the high divorce rate.

One is that frequently all that public display is exactly that – a performance for the audience. It’s not about how you feel about each other; it’s more about how the world feels about you. “Look at that gorgeous couple.” “They seem so in love.” It’s all about the image, the show. It’s about a romantic scene (too many movies?) and not about reality. It may even be about being in love with the idea of love. But it’s certainly not evidence of a deep and committed relationship.

Secondly, most people who truly care about each other, while occasionally affectionate in public, recognize that the true expression of love is an intimate and private concern. They don’t want to cheapen it by public proclamation and performance. They don’t want their privacy violated; their unique and special relationship gawked at by complete strangers, widely observed, or even marveled at. It will take away some of its special character. It’s too precious to risk.

Thirdly, the problem with romance and ootchy-kootchy is that it’s all about some fictional fantasy. Original romance was all about unrequited love. It could stay in the clouds but it never actually existed. It was never required to withstand the test of dirty diapers, unpaid bills and leaky faucets. Dinner doesn’t have to be made, homework doesn’t require doing and the garbage doesn’t have to be taken out. Reality can’t possibly compete.

True romance is in the giving, not the taking.

And yet it’s reality and not romance that ultimately has more staying power. And in that reality, it’s the people who don’t put their own needs first who have the most successful marriages. It’s not about giving up on romance but it’s about recognizing that true romance is in the giving, not the taking. It’s putting your spouse’s needs first. It’s about attending to the internal demands of the marriage and ignoring the rest of the world. All that counts is the two of you.

No one else needs to see the affection to prove the relationship is real. No one else needs to experience the giving. In fact, a truly holy union doesn’t allow anyone else in, particularly strangers at the mall or bus stop!

Keeping a relationship private also helps preserve it. The more public exposure, the more the intensity of a situation dissipates. We need to guard our relationships from external perspectives and interference.

It’s time to put the affection back in the home where it belongs. It’s time to put the romance back on the fiction shelf. And it’s time to dig deep and put in the effort to make a substantial relationship, based on shared goals and values, and good character. And it’s time to be much more concerned about our private behavior than about public response.

June 9, 2012

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The opinions expressed in the comment section are the personal views of the commenters. Comments are moderated, so please keep it civil.

Visitor Comments: 29

(27) Anonymous, February 13, 2017 2:42 PM

I think Emuna's mistake here was failing to differentiate between smaller PDA's, such as holding hands, vs. extreme PDA's that isn't really appropriate for public view. Despite my parents LACK of affection, I was inspired by my friends who did show affection. My wonderful husband still has no qualms about holding my hand in public. Yes, there are PDA's out there that are not appropriate, but Emuna simply made the mistake of not differentiating.

(26) Anonymous, August 9, 2012 6:46 PM

A out of control addict

Dated and married a man who did a lot of this in public, and I hated it because it was so got more and more out of control as did his drinking behavior. Forced to leave him due to more abuse..he I beleive is and was a sociopath, with deep personality disorders . It was the most difficult relationship I have ever been in. There are many many out there like this, as proven to me by my last two experiences with men who were frauds and sex criminals as well. They ly in wait for their victims and they can't get your co-operation they will force you via date rape drugs, alcohol, or pure force. Every day one has to be very careful who you are associating with....use good judgement and run at the hint of impropriety....I mean RUN!

(25) Michal, June 28, 2012 9:24 AM

It's not that simple

"Why couples who show the most public affection are more likely to divorce" - this is a statement that is NOT supported by the study you cite, it simply says the ideas of romance come in the way. But that might be simply the expectations the couple has from another, not their public affection. I found this article overly simplistic- look at the other comments here who state that their are married for more than 27/40 years AND show affection in public!

(24) Biggest fan, June 16, 2012 9:35 PM

Mrs. Braverman is so so right!!!!!!

As usual, well thought out and well written! I always love reading Mrs. Braverman's articles!

(23) SusanE, June 16, 2012 3:52 PM

For Better or Worse

There is nothing more loving than a husband taking his wifes hand walking in the park, or on the street, or navigating through a party....or an arm around each other on a cold day. A peck on the cheek or on the lips in public is a sign of affection, but not an improper public display. There is also nothing worse or more Barnum and Bailey Circus than a public proposal, the flash of a large surprise birthday party, the bestowing of expensive gifts to be seen in public. Those things are about the giver, look at me and what I am doing and not about the receiver, certainly not love and affection for one another. Some women and men simply don't know the difference.

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