< 1 min read
On the lower east side of New York, there was a little street with just five stores on it. Every store belonged to a tailor, except for one, which was empty.
The first was called George’s Tailors. On its sign was, "Best tailor in the area."
The second was called Mick’s Tailors. Its sign read, "Best tailor in New York."
Then came "The Tailor Shop". Its sign read, "Best tailors in America."
The fourth was "Smith & Allen Tailors". On its sign were the words, "Best tailors in the world."
So Moishe Cohen took a lease on the fifth store, the empty one, and Moishe decided to call it "Cohen’s: Best tailors in the street!"