Fight back by shopping Blue & White.
Attempts to weaken Israel takes many forms – terror, UN resolutions, media bias. But one of the most pervasive campaigns is the BDS movement – Boycotts, Divestments and Sanctions.
It's a bit of a throwback to the decades-old Arab economic boycott. McDonald's arches and the Pepsi challenge were conspicuously absent from the Israeli landscape until the boycott began waning in the late 1980s.
Today, the BDS movement has picked up the ball, with a boycott that targets not only Israeli-made products, but also companies conducting business with Israel.
Journalists get directly into the act as well. In 2007, as a protest against Israeli policies, Britain's National Union of Journalists voted to boycott all Israeli goods. Political arguments aside, is there any greater declaration of media bias than a journalists' organization taking on the role of political activists?
To counter the BDS activities, a new initiative has now been launched. Called Shop-A-Fada, it is designed to give a significant push to the online purchase of Israeli-manufactured products. Jerusalem PR guru Charley Levine coined the tongue-in-cheek name to counter the Palestinian Intifada, as if to say that "two can play this game."
Arik Barel, CEO of JudaicaWebStore.com who developed Shop-A-Fada, said the economic toll exacted on Israel by the BDS movement is "by no means negligible, and we wanted to respond on behalf of the business community before the damage is irreversible.”
For the next month, five percent of all sales will be donated to American Friends of Magen David Adom.
Tal Brody, a great sportsman and defender of Israel, is chairman of this new global effort. Spread the word and check it out at www.shop-a-fada.com.
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Published: May 26, 2012