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Miley Cyrus: Marketing Genius?

When did branding yourself, turning yourself into a product, become an ideal?

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Visitor Comments: 13

(12) Rachel, February 20, 2014 8:31 PM

Then why are you "Lori, Almost Live"?

Sorry, but that's your product, your brand. There's absolutely nothing wrong with it. The idea of "branding" (although I hate that word, it sounds like what they do to cattle) is to identify what you produce that others may want. Marketing is a better word. And in our era, when so little is done by personal references, etc anymore, it's really important for anyone embarking upon a career to be able to identify what s/he brings to the table. One who doesn't market oneself will not be picked up in the business world.

(11) Chaya, February 8, 2014 7:04 AM

Lori so wise! Thank you!

Lori- we need more of your messages to be heard and listened to ! You're right that the feminist movement has taken about a hundred leaps backwards. Miley Cyrus represents the message that women should be treated as sexual, objects to be objectified by men. this is the exact message that young girls need. It is a serious problem in today's secular world with the internet making it easier than ever for womens' nude bodies to be plastered on websites for men to view, and for the media's emphasis on womens' looks/bodies, and treating women as sex objects. We women are beautiful because of our souls, our compassionate essence, our ability to give and be nurturing. You are so right that as women we can look attractive but be careful to not exploit ourselves and demand that men and others see us as full fledged human beings with intelligence and a soul

(10) Anonymous, February 7, 2014 3:43 AM

Agree and disagree

Firstly, Lori, I love these videos - true nuggets of wisdom. With regards to this video, though, there are points that I both agree and disagree with. I agree that women are not objects. However, I disagree that by branding oneself you are objectifying yourself. The concept of brand is very much embedded in Torah concepts, including “keter shem tov” and making a “Kiddush hashem.” I think it is important how one brands themselves and that she/he does not objectify him/herself in the process. It is important how one portrays him/herself.

(9) Pamela, February 6, 2014 9:35 PM

A bad apple from a bad tree

She is a product of two adults who should Never have had kids, Ever!!! Unfortunately millions of kids are in this category

(8) the Oracle, February 6, 2014 5:33 PM

What She Knew

Elizabeth Taylor recalled how she learned the difference between herself as a product and herself in real life at an early age in a discussion in Louis B. Mayer's office.

When someone asked her later in life, what was the difference between real life and the movies, she explained they were a lot alike, except for $50K worth of makeup and lighting.

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