Marketing Shavuot

The PR challenge.

Comments (19)

(18) lisa, June 12, 2011 2:37 AM

The Torah is coming..The Torah is coming!!!!

We need Hallmark to make "Shavuot" cards.....Ok...that may not happen yet. We just all have to start spreading the word a few weeks before the holiday...what do you suggest??

(17) Rosen, June 11, 2011 7:03 PM

Shavuot awareness

Mel Brooks' movie "History of the World: Part 1" was quite a hilarious movie. Maybe the 30th anniversary DVD collector's edition can come out?...As for marketing Shavuot in general and creating awareness, maybe more grocery stores can promote discounts on dairy products, given that dairy (as opposed to meat) is a central culinary focus for Shavuot...All in all, too bad idolatry gets marketed more than celebrating the direct event of G-d's presence during Shavuot (as well as Passover prior to). Christianity's Easter is just too much heresy when one comes to think about it, since chances are, spreading the gospel isn't G-dly. Too bad 2 million people who witnessed G-d's presence of the parting of the sea and the thunder at Sinai doesn't seem as impressive as 1 person claiming to get a revelation from the sky with Christianity as well as another in a cave with Islam.

Leslie, June 14, 2011 4:01 PM

comments about the sky and cave

It's really depressing to read your comments. As a christian, I embrace all religions, I don't make fun of them. Your comment about the sky and the cave indicate that Jews/Christians and Muslims may never find common ground. It makes me feel like giving up trying to understand others.... and jsut go with the notion that "its been going on for thousands of years, nothing will ever change". I always hoped humans were better than that.

(16) Lisbet Soda, June 9, 2011 3:28 AM

Shavuot - how to market it

I think every shul/synagogue should take up the tradition of pulling all-nighters for teens and encourage they take the following day off from high school. In order to market it successfully, parents should be supportive and letting their regular schools know they will not be attending the following day. Meanwhile, the night of staying up and studying has to be made fun. Trivia games, music, educational videos interspersed with funnier ones: lots of rich dairy treats, caffeine and creative adult leadership. High school students love any excuse to miss a day of regular school. We need to make that generation embrace the tradition so they will love it enough to continue in adult groups later. Also, how about family oriented all-night study groups with volunteers for slumber parties for younger children whose parents want to participate. I envision several different study groups for adults in the synagogue based on interest, gender or topic a lot of potluck goodies - There could be one for adults, a teen group, and one for more advanced torah students - but I do think that for both young and old, Shavuot should be promoted as a day when one stays home from work and treats it as a proper holiday. Otherwise,who is going to join in with the knowledge that work calls the next day? Tthere should be real encouragement to do so in conjunction with the all night torah study. Line up a couple of knowledgeable leaders, and even have a couple of breaks with the other groups along the evening. Such as -" we all meet for cheesecake at 2 am in the side hall, and again for some yoga stretches and a few songs at 4:30 am.". I think it is an opportunity missed to not have a meaningful, yet fun and uniquely Jewish experience/ celebration. In the past it was for orthodox men only - not very festive or inclusive. I believe it could become the annual highlight for many youth groups - a real bonding experience for all involved.

(15) Gittel, June 8, 2011 7:20 PM

Out of the mouths of Babes

My four year old granddaughter Sarah chose to ware a flowered dress for Shavous. She said I am Har Sinai.

(14) Rev. Peter Knehans, June 7, 2011 8:54 PM

Produce a YouTube video!

I decided to get the word out on YouTube. This is a great way to market Shavu'ot.

(13) Anonymous, June 7, 2011 5:48 PM

My favorite holiday

Shavuot has always been my favorite holiday. We are commanded to get ready for 49 days and then get to stay up all night learning, eating, and celebrating with our friends and community. HKB clearly loves us to give us such enjoyable ways to serve him!

(12) Holly, June 7, 2011 4:45 PM

Family centered

I agree that this one is not very family centered like some of the other, more popular holidays. My synagogue has a service tonight for Erev Shavout, but children are not encouraged at this service which cuts out a large swath of Jews. While pre-children, I would have been OK with this, after having children, I realize that if we don't include them in these events, holidays such as Shavout will largely be forgotten. We need to build in family traditions. Staying up all night and learning Torah is a terrific idea, but with small children, it's not really ideal. Perhaps like most holidays, there should be a festive meal followed by readings from the Torah?

(11) peter kraynik, June 7, 2011 11:30 AM

Not my Idea !

Simple ! It is G-ds idea to blow the shofar ! So blow the shofar; respectfully of course, eveywhere you can. As often as you can. Answer the questions that follow. Chag Sameach !!!

(10) Ariel, June 7, 2011 7:51 AM

Shiurim For All

Good shiurim all night for all sexes and ages, good food, in the end: A very special night

(9) Chayah, June 6, 2011 9:58 PM

Baruch Habaah

My Synagogue celebrates Shavuot in a wonderful way..Erev Shavuout>a lovely reception for all the new members of our congregation followed by Mincha and Maariv services at which time the choir sings (including the children's choir),beautiful melodies( many composed by our talented Cantor) to the traditional prayers and a special few to our new families.....examples>>>Baruch Habaah, L'dorv'dor, Samachti B'omrim li, and Shehechyanu.....this is followed by refreshments and a night of study...Our people love it and more attend this service every year...

(8) Harriet Wolpoff, June 6, 2011 4:39 PM

It's a calendar issue

Because so often Shavuot is celebrated after school is out for the summer, there is little exposure to Shavuot educationally. Because of all the notable days following Pesach, there is little time for Shavuot programming in advance of the actual day. Perhaps if Shavuot came out in December and Hanukkah during summer break, children would get Torah related gifts and no one know of a latke!! No, I'm not suggesting a calendar change--just putting light on the challenge!

(7) Anonymous, June 6, 2011 4:38 PM

marketing Shavuot..let's make it a family oriented event

Let’s make it a family oriented event. When Shavuot comes around the weather is perfect for BBQ and BBQ fits well with everybody :-) People loves planning BBQ parties so why not get the whole family involved in preparing the perfect cheesecake too (or whatever dairy dish the family likes). For garden decoration bunting maybe with the shape of mt. Sinai with a picture of the holy tablets superimposed on them. But no matter what image make it fun for all ages and not to serious. Shavuot is meant to be joyous and fun. After all the food has been consumed time to study the Torah, find an uncle or an aunt (doesn’t matter who) anyone who loves to read and has a nice narrating voice, let them read from the Book of Ruth or Exodus. This way the Bible becomes alive for the younger generations and not stuffy old book.

(6) Sharon, June 6, 2011 4:24 PM


Is there a way to allow the 10 commandments to be a monument withing countries, like USA and at the bottom put the date that they were given. Persons will tie the month and day of celebration. I would love to see the 10 commandments out for all to see.

(5) Tsvi Aryeh, June 6, 2011 2:43 PM


Other holidays have symbols- booths, candelabra, matzos, etc. This one is specifically not supposed to need one, but if we're marketing, perhaps, like at Simchat Torah, miniature Torahs should be given away, and used to promote late night studying.

(4) Anonymous, June 6, 2011 11:15 AM


All the other major holidays have a lot of preparation involved in them. Meals, songs, building a Sukkot, lighting candles every night. This holiday is somehow a very quiet one that seems reserved for men who will spend the night at a synagogue or yeshiva studying. It's not really a family oriented event.The take away is cheesecake and blintzes? Hmmm delicious but not the point.

(3) Anonymous, June 6, 2011 3:43 AM

Marketing Shavuos at work

Last year I bought 18 mini-cheescakes. I wrapped each one individually and placed them on co-workers' desks with a typed message in honor of shavuos. This year I am targetting only one co-worker, simply because I did not find mini-cheesecakes this year. I am giving her a small cheesecake for her family with a print-out describing the holiday.

(2) Eric Jacobson, June 5, 2011 9:24 PM

Turn on the light to the nations...

As a non-Jew, having lived on 4 continents in various countries, now working on my free time for the Norwegian Center against Antisemitism run by orthodox Jews, I would agree with you that it is a marketing problem. But it goes further than Shavuot. You are a light to the nations that is rarely seen. Jewish communities are quite introverted, leading to few people understanding just what the Children of Israel have to present. It seems to only deal with the "Israel issues" instead of the "people issues" (GODs message to us). I came to faith 10 years ago and began my walk with Aish haTorah- which I don't even remember how I found. But reading the wide range of articles etc written by scholars and "ordinary folks", I came to an entirely different understanding of what/who the Jews are and a way of looking at my life and the at the world than of those around me. In my opinion, should be marketed and made available to teachers and pupils as one way to achieving wisdom & insight that ultimately could (would) lead to softer, gentler communities the world over. Perhaps establishing a rapport with various nations' educational authorities would be a good start? Still, if we are indeed experiencing the birthpangs of Messiah, we can't really expect too much headway. Doesn't mean we should give up though. Greetings from Norway...

(1) ana, June 5, 2011 7:17 PM

With all due respect, what do you mean by "we?"

Rabbi Salomon, who exactly is this "we" whom you want to market this holiday? Every Jew? The synagogues? Well-known Jews? TV shows and commercials? Aish? Please let me know. Then maybe I can think about how this "we" will market, and to whom they should market Thank you..


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