Virtue Makes You Beautiful

A viral video about modesty.

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Let us know what you think of the song’s message in the comment section below.

Comments (47)

(31) Fraida Sofer, August 15, 2016 5:40 PM

We need this for women - and also for the men!

The lyrics are great - and empowering!!. But I wonder what happened to Mens' modesty here as well. Don't forget that men need to act modestly as well, and this video .. well .....

(30) Lee, March 11, 2015 11:41 PM


awesome song guys!! I wish there were more songs like this one. It's nice to know pple appreciate modesty-especially men. Keep up the good work!! :)

(29) Vicky, September 7, 2014 9:55 PM

We need more songs like this

I really enjoyed the lyrics and hope to see more videos on modesty for women and men in the future. God bless.

(28) Anonymous, August 10, 2014 4:16 PM

WOW!!! This is incredible! The message that it gives out is amazing and really makes women know they shouldn't be seen as physical objects!!!

(27) Haddasa, August 10, 2014 1:49 PM

Amazing, Truly Inspiring

I love it. This video sends a clear and powerful reminder of who we (women) are and reinforces our self image. It also alludes to our potential and responsibility for creating healthy relationships and responsibility to the morality of society. The fact that this video is apparently not from Jews and that they are men sending these messages really makes an impression on me.

(26) malka, July 30, 2014 7:36 AM

It has a good point. We shouldn't put so much on outer beauty and flaunting it. What's important is inner beauty. When we both men and women, dress and act modestly, our inner beauty shines through

(25) Sara, May 19, 2014 2:28 AM


Really inspiring, I enjoyed it very much. Excellent message.
Especially coming on the heels of two books I happened to read this past week (The Magic Touch and Outside/inside, both by Gila Manolson), it is a very timely message and I, as a women, found it inspiring.

(24) Sandra, February 20, 2014 2:49 PM

Love it

This song is so refreshing . I am 62 and I dance in the car to this. I saw this on Facebook and sent it to my grandchildren. It was gone before they could watch it. So happy I found it again.

(23) tamara bonacquisti, February 13, 2014 9:39 PM


This is awesome!! After all the garbage I have seen come out of the music industry so far this year I am thrilled to see some of the youth of our future put things into perspective for each other! Way to lead men!!!

(22) Annette, October 20, 2013 4:37 AM


Truly refreshing and well done. And yah I'm a lady! (There are still some with self respect)

(21) Wayne, October 18, 2013 12:16 AM

What modesty is not

Modesty is not a question of how much skin shows. If it were, Muslim women wearing burkas would all be more modest than non-Muslim women (and men) who don't wear them.

John T. Malloy wrote a book called Dress for Success. The thrust of the book is to dress in a way that gets you favorable attention from your boss, customers, girlfriend, etc. I followed the advice and it helped me get a better job. Was I dressing modestly? NO WAY! I was dressing to be favorably noticed. So even though a button-up shirt covered slightly more skin than a tee shirt, it was less modest.

Is a person more modest in January because he wears a coat and gloves than he is in July wearing a short sleeved shirt? Is a motorcyclist wearing a leather jacket more modest than a pedestrian wearing a cotton shirt?

Something(s) to think about . . .

Rebecca, December 19, 2013 1:41 AM

Modest is not skin deep

Modestly is about showing who you are on the inside. Its about representing yourself, not as a body and an "object" to use (this applies to girls) but rather as a person with self respect and integrity. A person who sees themselves as a capable individual rather than a nice and attractive body.
Therefore a girls modesty is seen in the way she dresses. Someone who wants to be seen as a person, will cover their body in a respectful manner. Unfortunately, as seen so often in todays society, a girl who wants attention, will show off her body. She gets attention for being an attracting object/ physical body, not for the person and soul that she is.

When a young lady is applying for a prestigious job, she is not wearing a mini skirt and tank top. Why? Because she does not want to be seen as a body, she wants to be seen as the bright and capable person she is.

Anonymous, January 15, 2014 3:30 AM

Amazingly said

that is a beautiful way of explaining tznius

Anonymous, August 26, 2015 4:52 PM

So whether a woman is considered an object or not is dictated completely by the amount of clothing she is wearing? What is the stand-by definition of "modest", is there a dress code I'm missing out on? I dress modestly because I want to honour God with my body and how I present myself, not because I underestimate the self-control men should have. I have never put the burden of being objectified on my shoulders. Men objectify women (and women objectify men) by seeing the opposite gender as a sexual body rather than a human. With your attitude it is also a woman's responsibility to prevent rape rather than the male's responsibility NOT to rape. This way of thinking perpetuates rape culture.

(20) S, October 17, 2013 2:35 PM


Offensive? I find it hard to believe that someone can be offended by this. Let's be honest. Yes, unfortunately in our society young girls-- and NOT such young girls!!-- DO "need and yearn for men to say 'you're beautiful' " Sad, but true. Please, just look around at how women dress. Like they're screaming "PLEEEEASE!!! NOTICE ME!!!!!! LOOK HERE!!!!!!!!" I thought this video was an adorable way to bring out a message. And by the way...I'm a woman.

(19) jessica, October 17, 2013 10:37 AM


I think this video is great!!! I enjoyed it and can't wait to show my daughter, I know she will enjoy it as well. I think It's nice to see men agreeing that modesty is beautiful!! It's encouraging!

chaimkanievsky, November 5, 2013 5:56 AM

not a good idea

as cute as this video is i honestly think showing this to your (teenage?) daughter is a terrible idea

(18) Rachel, October 17, 2013 4:55 AM


I think that this video is completely missing the boat, sends out a very confusing message to young girls, and is actually quite offensive.

(17) Anonymous, October 16, 2013 10:46 AM

Is it really APPROPRIATE for girls to receive a message of modesty from an entirely male video? NO. It is degrading. It suggests that women must listen to the advice given to them by men, who know better than them. Where are the female role models in the video? Cause guess what? Women are more than animals who are hard wired to respond to attractive young males. Finally, the idea that women need and yearn for men to say 'you're beautiful' as if that's what our self confidence and self esteem relies on, quite frankly, is rubbish. I hope that you publish this comment, proving that you at least respect freedom of expression, and are up for debate and open minded.

J, October 16, 2013 11:45 AM

I am a man and I agree with the first par of your comment. As for the second part (from "Women are more than animals"), being familiar with the Aish site, I know that no one there thinks of women as animals and no one there believes that the only thing women "need and yearn for" is for men to tell them "Baby, you're beautiful". But you're right, that's what the video seems to say, though I believe that is not what it's willing to say. The message of the vido is a good one, but obviously the way in which it is conveyed is not good and the video misses (in my humble opinion) its goal. But if you get a look at the other videos, or at the articles, that can be found on the site, you will see what the message Aish is trying to convey truly is... and how inspirational their videos and texts can be for each one of us.

lenny, October 16, 2013 1:35 PM

aish did not make this video

keep that in mind. It's not a perfect video but i does convey a good message that applies equally to men and women. Men also need to be modest! I think it's an effective video for reaching young people.

Anonymous, October 16, 2013 4:00 PM

as a middle aged mother, and wife I do not find it degrading or inappropriate at all for the message of modesty given by a male only group, in fact the opposite, I find it not only VERY appropriate but uplifting, inspiring and frankly, sexy, how ironic is that?! as a Jewish woman I can tell you that in our faith, and I say this because the men signing here are of another faith, but in Judaism it is required of men to make sure that their women, daughters, wives, etc..are dressed modestly and it is taken very seriously in our religious world. i recently witnessed a father in a store helping his daughter chose an outfit for a simcha and he was making sure the neckline was not to low and the hems to high and he was doing it in a very loving and respectful way and the young girl was clearly feeling his love and respecting every evaluation and as I watched this I felt so proud that this young girl is learning the real values of what is truly beautiful in a lady...her modesty, her demeanor, her respectful attitude towards her father and her acceptance of respecting her body and hence, a world where tweeking is the rage, aren't these very things so needed in our society as a whole? woman has so much power in just her sweet smile and touch, when did things go so haywire that girls today feel they need to be in a state of undressed in order to get attention and respect? sadly, in a world where depression has filled our children on so many levels, especially in our girls who feel the need to diet and be beautiful it is very much needed today for them to hear all the time how beautiful they are INSIDE and out by their fathers, husbands, and mothers and any kind of guardian or mentor. A lack of love and affection and basic kindness is why these girls turn to undressing their bodies and baring their souls...for love and attention!

R, October 16, 2013 9:07 PM

Maybe the reason this is a message from me is that these men were trying to counteract the guys who are telling women that they will be liked only if they are "sexy." There are plenty of women who are afraid of being rejected, unwanted, lonely if they dont conform to immodest pressures. And if a video from women would tell them otherwise, they would still worry if men would agree with the request for modesty.

Jay, October 17, 2013 2:04 PM


Most eloquently stated

rebecca, October 16, 2013 11:48 PM

I'll take this video

I'll take this video over the thousands of trashy videos that are so readily available on MTV etc.. Our Hollywood culture has created a monster and I find this refreshingly appropriate for a change. On the contrary, it is those trashy pornographically laden videos that demean women! I thought it was great and I would like to see more videos that promote healthy values whether it's done by women or men!

Kathy, October 17, 2013 4:01 PM


What are you talking about??? You clearly missed the point of this song...most young girls think that boys want them to be half naked, that this is what makes them noticeable. The boys in this video are saying that the girls are beautiful when modest and virtuous, not dressed like sluts. They are beautiful for their minds, not their bodies. Maybe you should read the subtitles, you missed the message the first time.

Ryan, October 18, 2013 12:49 AM

You have all missed the boat

I dont know how any of you can disagree with the message in this video. Its clearly aimed at a generation of women who have lost the plot in terms of self respect and modesty. I see it on a daily basis working with high school and university students who objectify THEMSELVES all over their facebook. I am so embarrassed for them. Girls have this crazed concept that less (clothing) equals more (appreciation/value). Girls are revealing more and more and feel no shame whatsoever. Skirts are being hiked up more and more and necklines are being confused with waist lines. The 'role models' you speak of are indeed part of the problem. They are movie and rock stars who continue to break the boundaries for much desired shock value.

Anonymous, October 18, 2013 1:33 PM

get real

what is the difference if people learn this idea from men or women. I go to a public university, and I don't care which gender my professor is, knowledge is knowledge and that shouldn't make a difference as to who is giving it. It is not degrading to women. The pt of the video is that it's a catchy video that people will listen to and share with others because of its uniqueness. If the vid was some women dressed from head to toe and covering her hair, talking about the importance of modesty, let's be real, it would not work as well. That's just a fact from marketing. What will the viewers look at. There are plenty of modesty shiurim/talks/other forms of media, written by men and women alike. This is just a smart way to portray a message. oh and guess what? while u may think this vid makes women look like animals, the pt of it is to say that that is not so. if women were animals they would pets or objects. If that is so, let them dress how they want, however immodestly that my be. The pt is is that women r more than objects for men to stare at on the street, hence what ppl r looking at is not aesthetic beauty, but the inner beauty. so u can have ur feminist rant about how women must only learn from women, and they should be able to do whatever they plz, just as men do. But this notion that just because men are portraying the message means it's belittling is utter nonsense. men can learn from women, and women can learn from men. (a proper harmonious marriage is a perfect example) oh and ur last pt is completely out of the blue. true beauty lies in virtue, that's the pt of the vid, no where does it mention women need men to say that for self esteem/confidence. "virtue is beautiful" that's the pt, no man is walking around saying that to women; it's an intrinsic beauty. so just as men need to look beyond a women's outside, and see her inner beauty, u should look beyond the outside of the vid, and understand the true mesage

(16) rebecca, October 16, 2013 1:56 AM

Maybe someone should send this to Miley Cyrus!

(15) Shulamit Duncan, October 15, 2013 11:09 PM

Outstanding! and ALL young women NEED to hear this message!

The enemy of our soul is trying so hard to tear us all down, by feeding with SO much trash of what makes us truly attractive to one another. Thank you for standing up and taking back what has been robbed from young men and women - their self worth and integrity!

(14) Liz, October 15, 2013 6:54 PM


I first thought this was a Maccabeats video (it is similar to their style, even voice!) The performers didn't look familiar... and no kippot.

Up beat song promoting tzniut - what could be bad? :)

(13) Anonymous, October 15, 2013 4:56 PM


"Baby"? Not very respectful.

All people should dress and act with dignity, boys included.

(12) Anonymous, October 15, 2013 4:29 PM


I find it interesting that these guys felt they had to dress modestly to make their point. Guys listen up: skin tight pants or pants falling down do that your underwear is showing (while waddling around like a baby with a load on his diaper to keep your pants from falling all the way down) is NOT attractive People respect you when you respect yourself. Like attracts like

(11) Gloria, October 15, 2013 4:04 PM

Thank you

Listen up girls. I have sons and this needs to be passed along. Thank you so much.

(10) David Naas, October 15, 2013 3:23 PM


Interesting. Mormons and Jews have something in common. We could use some more of this, natural allies working together to make a better world.

Chava, October 15, 2013 11:42 PM

Modest, yes but little in common

While Mormons have wonderful family values, and do appreciate modesty, that is where the line is drawn on what I as a Jewish woman have in common with them. They are a very large, modern day cult. They have great PR trying to mask what they're true beliefs and history is.

(9) Anonymous, October 15, 2013 3:02 PM

The boys in this video need to be modest because it is the right way to dress and behave. Please do not blame the young women you see for THEIR immodest dress. All males and females need only be concerned with their own individual level of Tzmiut. Let G-d take care of the rest.

(8) Jane Diffenderfer, October 15, 2013 2:46 PM

Great message, great dancing. Joy is our strength.

It is good to see valiant [chayil] men are seeking their match in chayil women. When this is accomplished we will go from strength to strength to Zion.

(7) Sara Biller, October 15, 2013 2:34 PM


Cool that this isn't a "Jewish " video, none of these men are wearing kippahs. It's not just us that finds modesty to be something to value

(6) John, October 15, 2013 2:19 PM

Great video

Great message conveyed in a way that kids can relate to. I think it would be very helpful to young people if this message were repeated and emphasized.

(5) Rabbi Ari Enkin, October 15, 2013 2:13 PM

Alex Boye -- A true friend of Israel and the Jewish people!

(4) Barbara Brown, October 15, 2013 2:10 PM

Modesty Is not Uncool Ladies, Self Respect is Cool! And Attrractive!

Wow, I was blown away by this group of guys extolling the virtue of Modesty in the way Women Dress. I am embarassed when seeing girls/ladies flaunting it all, as if they were only a "piece" ("chatichah" in Hebrew!). As a fellow female, I feel embarassed for them/me.These guys who are obviously portrayed as attractive, normal red blooded males are actually encouraging girls and women to have self respect, so that they will get the respect they deserve. Thanks guys. Not only was this a very entertaining video, but it has a lot to teach people in this day and age where some famous "role models" sadly look foolish and starved for attention, when they are really loved for their talents and ability to bring joy to others! Thanks, from a very appreciative lady/ Waiting for your next video! Shalom from Israel!!

(3) Kristycat, October 15, 2013 2:07 PM

Catchy but problematic

The song is cute and clever, and I like the message that men should value women for things other than their body - their virtue, their passion, their intelligence, etc. BUT...

I DON'T like the idea that your virtue and integrity depend on how you dress! I am the same person whether I'm wearing a low-cut shirt or a turtleneck sweater - if I have virtue, integrity, and respect in one, I have them in the other as well. (And if I actually PREFER low-cut shirts - and I do; I live in Florida and it's too hot to wear anything else - changing that and wearing something I dislike just because someone might THINK I'm not virtuous seems like the opposite of self-respect! That's making someone else's opinion of me more important than my opinion of myself.)

Also... the line about "I need your modesty" just makes me shudder. Now, I am sure that the sweet-faced and sweet-voiced young men in this video don't realize this and didn't mean it this way, but... the idea that, if a woman is dressed immodestly, men "just can't help themselves" around her, has historically been used to excuse the crime of rape and even blame women for their own rapes. (Or assault, harassment, catcalling, etc.) You "need" my modesty... for what? What are you implying will happen if I'm not modest? Again, I'm sure that that's not what they MEANT - but in the context of our culture, that's a pretty threatening-sounding statement, even in a peppy upbeat song.

I love the idea that women don't HAVE to conform to a beauty ideal to be found attractive. That's a wonderful idea. But going the opposite direction and shaming women who DO like to wear short skirts, etc., isn't the right way to do it. Is it so hard to embrace the idea that wonderful, virtuous women can be found in all walks of life and wearing all different styles of clothing?

(2) Tamyla, October 15, 2013 1:16 PM

Mom says thank-you

Please show this to Milley Cyrus. I thank-you for making it cool to be modest. My daughter is facing a tidal wave of the wrong messages.

(1) Anonymous, October 14, 2013 4:01 PM

Really great song, very true message!

I wonder why it had to be sung by people, though dressed modestly, were dancing and moving in a quite immodest way. Kind of undercuts the message, don't you think?

Esther, October 15, 2013 4:44 PM


Anonymous (October 14),
The point of the song is that girls and boys should understand that modesty is beautiful, and what's inside counts. As for the moves you were concerned about:
This video wasn't made for frum girls, it was made for the general public. That being said, the moves are perfectly fine and acceptable. It is not considered immodest to their target audience. To tell the truth I don't think that they were all that bad.
Now, if say,a Bais Yaakov were to release such a video, there would be raised eyebrows!
Awesome video, awesome message. Maybe it should be sent to Miley Cyrus, although for her it may be too late.

Sarah, October 15, 2013 6:05 PM

I agree

I also wondered if the dancers could have gotten the message across differently. Perhaps the dancing is a reflection of the de-synthesizing of the culture.


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