In 2000, Senator Joseph Lieberman of Connecticut was nominated as Al Gore's running mate in the presidential election, becoming the first Jew nominated for this post by a major party. Lieberman, an observant Jew, upended the conventional wisdom that to get ahead in secular society, one had to tone down his Jewishness. Indeed, Lieberman was chosen largely because of his Jewish observance, which earned him the appellation, "moral conscience of the Senate." (Lieberman helped to register black voters in the South during the 1960s, and attended Martin Luther King's historic 1963 march on Washington.) In the November 2000 presidential election, the Gore-Lieberman ticket won the popular vote but lost the Electoral College count, as the Supreme Court stepped in to decide the disputed Florida butterfly ballots. Yet the publicity surrounding Lieberman succeeded in communicating Jewish pride to millions of Americans.