Jtube: Coca Cola Portugal: Rivalry Wallet

Are people generally good?

Are people generally good?

This video encourages the discussion of Jewish values as they relate to contemporary culture. Jewlarious does not endorse any particular film.

Comments (24)

(23) Anonymous, October 10, 2013 11:44 PM

good people

I am honestly surprised that 95% of the people returned the wallet.

(22) Anonymous, December 9, 2012 5:24 AM

a lil bit sad

um...not be a bubble burster but i think its pretty sad that everyones making such a big deal over normal human decency!! it is sadly a sign of our times that its so inspirational that people returned a wallet that didnt belong to them!!!! man has really sunk!!

(21) Anonymous, May 10, 2012 4:59 PM

not everyone sells his integrity for couple $$$, but when it gets to higher numbers it's a different world

(20) gordon, April 11, 2012 1:19 PM


this video is amazing i have personally watched it at least 10 times!!! To still see such great people in the world is heart warming!!

(19) shoshana Lender, March 29, 2012 3:29 PM

The right thing to do. Period.

Made me cry.

(18) Anonymous, January 8, 2012 4:46 AM

This was nice to know. People are basically good.

This brought tears to my eyes, especially when it went to the game, and saw all the people commending those who were honest.

(17) Anonymous, January 3, 2012 5:17 PM

Categorical Imperative at work.

(16) Sol Zeiger, January 3, 2012 12:55 AM

Hooray for mankind!

People are inherently good. They are often influenced by their environment, though. The more positive the environment, the better people behave. Courtesy breeds courtesy and contempt breeds contempt. If people are raised with values, they will, most probably, have values. If people are raised believing that the only way you can get ahead in life, is by grabbing first and that everything is coming to them, you have people that are less likely to be honest or courteous. Role models have a lot to do with this. I'm pleasantly surprised by the number of people that returned the wallets. I don't think most people were worried about a camera watching them, I think they were just being honest. It does leave me with a good feeling, Coke or no.

(15) Rabbi Maher, January 2, 2012 5:10 PM

What Glory rests within?

What Glory did make us? What were we created for. We are a children of G-d. It is our identity to restore order to the kingdom. This is what we are to be and to do. Shoftim-Judges and Deliverers...(of a wallet? sure) It feels good to see people operating in the capacity we are created for. thanks, Shalom shamashim

(14) Yisroel, January 1, 2012 10:42 PM

Is this experiment scientific?

Would the return percentage have been 95% if they would have left the wallet in the dressing room or restroom,where there are no eyes or cameras watching ? What do you think? Here is a "Lost And Found Honesty Test" look at these results: The Toronto Star, Canada’s largest daily newspaper, conducted a little lost and found honesty test. They took 20 wallets and filled each with more than $40 cash, fake photo id’s and id tags with a contact number, then ‘lost’ them in 20 different places around the city of Toronto. Some of the places included the ladies fitting room at a department store, a sidewalk outside of a fruit market, inside a library, a donut shop and a parking lot. Surprisingly, 16 of the 20 wallets were reported found and only one of them was missing the cash. Even though the experiment is not scientific, it sure does go a long way to show there are more good-doers than bad-doers out there. Today, in the worst recession since the Depression, Torontonians can proudly say honesty is not about the rich, or the poor. It exists in their city and it’s overwhelming. For the Good Samaritans who have come forward, the cash returned has been donated to a charity of their choice. Have we been misled by Coke again? Is Coke the REAL thing? P.S. Can anybody tell me the name, and COLOR of the uniform of the other team?

(13) Anonymous, December 31, 2011 3:23 PM

What a Great Advertisement

I was so happy to see that there are many more honest people than dishonest. That was a super ad. Thanks

(12) Anonynous, December 30, 2011 2:07 AM

gave me a big smile

I don't drink Coke (or much of any soda) or would wish to promote it, but the video did put a big smile on my face.

(11) Anonymous, December 29, 2011 7:06 AM


The question WAS "Are people generally good?" not "post your comment about coke"

(10) Anonymous, December 28, 2011 7:56 PM

forgetting about the promo for coca cola, focus on the kindness of the people who turned in the wallet and weren't tempted to keep the ticket to the game. They didn't know they were going to be rewarded. It makes one feel warm inside; there are still some nice people out there!

(9) Anonymous, December 28, 2011 5:55 PM

if you're a coca cola addict has nothing to do with the commercial I mean if you comment sothing it must have smething to do with the topyc it deals with.please

(8) David, December 28, 2011 4:58 PM

Doing an avera to do a mitsvah

In order to show a mitsva, to return a lost object, here is Coca cola, pure poison full of toxic ingredients. This video should be shown by mineral water. Drink pure water not coke!

Reb, December 31, 2011 3:24 PM

It's only an ad, chill out

Loosen up it's just an ad

(7) Anonymous, December 28, 2011 3:29 PM

I returned a fat wallet two weeks ago

I found it at night on the ground beside my car as I was returning from a grocery store. I returned it to the store and handed it to the clerk, who looked at it and said, "Okay,what am I supposed to do with this?" I replied that someone who discovers that she lost the wallet will probably retrace her steps and call the store to see if anyone returned it. The clerk seemed disturbed that I had bothered her with the matter. I now wish I had just taken the wallet to the police. I only hope the owner was reconnected with the possession whose loss was probably causing her great grief.

(6) Think about it, December 28, 2011 2:33 PM

Not necessarily honest

The experiment was doomed to failure before it began - anyone picking up a wallet in a shopping mall knows they are surrounded by 10 000 video cameras - so obviously they're going to return it! For this to be a true test, the wallet should be dropped in a populated place that is unlikely to have surveillance.

(5) Anonymous, December 26, 2011 6:35 PM

Are Coke people generally bad?

No. They do not want to hurt people, they just want to make a lot of money. Unfortunately there are many people who are addicted to Coke. Very nice idea of returning lost objects but this is a commercial. I hope Aish is making a lot of money on this ad. If not please remove it. A former Coca-Cola addict.

(4) Anonymous, December 26, 2011 6:07 PM

Coke propaganda

I totally agree with Sarah. Coke is full of toxic ingredients to the body. Trying to promote this product with a "feel good' campaign is purely manipulative. Hydrate the body by drinking pure water and feel much better than having caffeine, sugar, etc.

(3) Yisroel, December 26, 2011 5:29 PM

Did Coca-Cola create Santa Claus?

If you google Coca-Cola and Santa Claus you will come to Coke's website. Which begins as follows.... Coke Lore Coca-Cola® and Santa Claus Most people can agree on what Santa Claus looks like -- jolly, with a red suit and a white beard. But he did not always look that way, and Coca-Cola® advertising actually helped shape this modern-day image of Santa. 2006 marked the 75th anniversary of the famous Coca-Cola Santa Claus. Starting in 1931, magazine ads for Coca-Cola featured St. Nick as a kind, jolly man in a red suit. Because magazines were so widely viewed, and because this image of Santa appeared for more than three decades, the image of Santa most people have today is largely based on our advertising.... It is very likely some Jewish man thought this character up. Since the Catholic religion is against men with beards. Their philosophy is a person who wears a beard is hiding his true inner self. In matter of fact the hebrew name for priests are "galochim" which means "shaven". To prove the point even further where do find Santa Claus? In the malls! Not in the Churches! Go pass by a Catholic school you will not find any pictures of Santa Claus. I think this commercial is just another Coke deception. The Coke Corporation is trying to boost quarterly profits by continuing to brainwash us (notice everything is red in the video) into a feel good attitude towards Coke. Even though we all know that Coke is unhealthy. I stopped drinking all soda 8 years ago and have found true happiness within myself and Hashem. I lost over 60 pounds, ran the NYC marathon a couple of times and daven and learn Torah better than ever. Thanks to breaking my coke addiction, my grandchildren do not know what Coke is. I hope they never will. Happy Chanukah.

(2) Joseph, December 26, 2011 5:09 PM

Inherit quality

I believe people are honest to a point., 95% turned it in and 5% didn't. I normally don't like Coca Cola, too acidic, I love Pepsi, but both have plants in Arab countries.

(1) Sarah, December 26, 2011 10:35 AM

A little light pushes away much darkness

Nice to see. A little light pushes away much darkness. But I still won't drink Coke which increases illness.


Submit Your Comment:

  • Display my name?

  • Your email address is kept private. Our editor needs it in case we have a question about your comment.

  • * required field 2000
Submit Comment

Receive Weekly Jewlarious Emails

Sign up to our Jewlarious Newsletter.

Our privacy policy