“One of my best sellers is my ‘Hashem loves you’ sweatshirt,” explains Elisheva Rishon, the Modern Orthodox Jewish fashion designer behind Eli7 Designs. “And that’s really good. That tells me that people are looking not only to feel loved, but to let other people know they are loved,” she explains. “I didn’t make sweatshirts saying ‘Hashem loves me’ because that’s selfish – I made ‘Hashem loves you’ to make other people feel good.”
Launched in 2019, Eli7 Designs features clothes and accessories with affirming slogans designed to help people feel happy with their identities and be uplifted. Elisheva is inspired by her own life experiences as a Black Orthodox Jewish woman and as a millennial who has spent a lifetime nurturing her spirituality.
Feeling positive about herself wasn’t an emotion that Elisheva often felt growing up in Orthodox Jewish communities in New York where she was often teased and insulted because of the color of her skin. “My childhood was difficult,” she explained in a recent Aish.com exclusive interview.
Elisheva and her four siblings grew up in a tightly knit Jewish community in Brooklyn in the 1990s and early 2000s. Her father is African American and converted to Orthodox Judaism; her Black mother grew up in a traditional Jewish home and became religiously observant as an adult. Elisheva has noticed because of her Black features that people often quiz her about her own lineage, always suspicious that she isn't really Jewish. “My mother’s family goes back many years – people always ask.” It’s just one of the many slights she’s received over the years.
“When I was a child I didn’t realize the whole world wasn’t Jewish,” she recalls. She also didn’t notice any difference in skin tone between her and her friends. She and her brothers and sisters loved everything about being Jewish. They would spend hours singing Jewish songs, pretend to pray from a siddur, and say Shabbat shalom to anyone she saw.
Elisheva was eight years old when she realized for the first time that some people viewed her differently because of the color of her skin. On Shabbat, many of the children in her synagogue used to go outside to play together while their parents prayed inside. One day, a group of girls refused to play ball with her. When Elisheva asked why they told her she was “dirty”. Elisheva was confused: she wasn’t dirty, she explained. On the contrary, she was wearing her prettiest Shabbat clothing. She’d even just washed her hands. The kids told her she was “dirty” because she was Black and ran away laughing.
That moment was a turning point. Elisheva recalls going home and looking at herself in the mirror, her self-esteem plummeting. It remains a painful incident she remembers clearly today.
There were other slights. She remembers attending a Shabbaton when a synagogue janitor refused to let her in. He insisted she couldn’t be Jewish, despite the fact that Elisheva was all dressed up and ready for Shabbat. Most painful was the fact that while her friends sympathized with her afterwards, nobody was brave enough to help her out at the moment. “People sometimes come up to me twenty minutes later after an anti-black racist incident occurs and say ‘wow that was crazy’, but painfully, nobody intervened at the time that it occurred.” Elisheva explains that she and other Black Jews – or anyone who is targeted and told they don’t belong – need isn’t so much sympathy after the fact, but for people to stick up for them while they’re being insulted or embarrassed or made to feel out of place.
When Elisheva was nineteen, she entered the “dating scene”, contacting a matchmaker to help her find men to date. The process brought her more painful slights. Her matchmaker insisted on setting her up with much older men who had serious baggage. After one particularly disastrous date, Elisheva confronted the matchmaker who put it bluntly: given that she was Black, she couldn’t expect to be treated like any other Jew. Elisheva withdrew from the dating scene.
One way that Elisheva dealt with the racism she faced was through fashion. “Fashion is a way to express myself. Through my clothes I was able to flip the negative to the positive at a very young age.” She developed a flair for putting outfits together and noticed that people seemed drawn to her because of her clothes. “I would wear 1920s gloves, or hats, or mix and match patterns and people would comment ‘wow I love that, where did you get it?’ Fashion pulled them in to say something besides my skin tone.”
She also noticed that fashion could transform people’s moods and make them feel joyous. “I just want them to feel happy,” she explains.
When Elisheva enrolled in Brooklyn College to study history she began to feel happy with her looks for the first time in her life. “A student once commented that I had a beautiful ‘Nubian princess skin.’” She had no idea what that meant and had to look it up. "It meant Black in a beautiful way. I started to look at myself in a different light,” she remembers. It was the very first time she’d been complimented for her dark skin.
In 2019, Elisheva launched her own brand, Eli7 Designs. She had the idea for her company name ever since childhood. By then, she’d moved to Los Angeles and her clothes and accessories have a laid-back vibe. She designed shirts with slogans such as “Gam Zu L’Tova” in Hebrew, meaning “Everything is For the Good”, mugs that read “Self Care = Self Love”, and handbags that read “Malka. Period.” using the Hebrew word for Queen. Elisheva explains the meaning behind that particular slogan: “Because all Jewish girls/women are Queens, PERIOD. And no one should get to make you feel any less than a Queen." Her other slogans are also empowering.
She also has products aimed at customers who are Black and Jewish. One t-shirt reads “Jewish. Yes I really am. Please stop asking,” a line that Elisheva has longed to repeat to many people through the years. A section on the website gives advice to “frum” (Orthodox Jewish) customers who might want to wear some of the shorter sleeves featured on the website. She gives specific advice about how to layer and pair items to be modest, drawing on her years of presenting herself fashionably in an Orthodox Jewish context.
Elisheva explains that she draws her creative inspiration from two places. “The first place is literally my entire life – I know how people are made to feel bad about certain parts of their identity.” Her designs are meant to counter some of the negative messages that people hear and give a positive boost. “I would have killed to have things that made me happy about myself as a teenager and child.”
Her second inspiration is “the amazing people I’ve met throughout my life.” Elisheva explains that she’s met countless Jewish girls who embody the Jewish imperative to live a good life and treat all people well. “They have no hate in their bones. They are really good people who are so amazing they don’t even know how amazing they really are. These are people I’ve met in my life who understand what it means to be an Orthodox Jew. These people are part of my design process too.”
She also tries to incorporate Jewish values of tzniut, or modesty, in her designs. For Elisheva, the commandment to be modest is spiritual as well as physical. Eli7 Designs began to boom, and Elisheva soon added more and more products, featuring pictures of herself sporting her latest designs on her website. But then she started getting “nasty” comments on her website questioning why she was using a Black model.
“I made a post and said ‘hi, the reason there’s a Black girl in all the pictures is – it’s me!’” The response to her post shocked her. “I lost over 300 followers.I had several dozen orders cancelled. All my collaborations were cancelled. I was devastated.” The experience left Elisheva feeling like she lived in the 1950s.
She also began to receive harassing, anti-black racist emails. It got so bad that she had a friend open her emails for her; the number of hate emails dwarfed the actual emails and orders she was receiving. Her business plummeted for several months. “I was yelling at myself, saying ‘Elisheva you’re so stupid, why did you tell people you were Black?’”
In the past several months, she’s slowly begun to rebuild her brand. “I’ve been getting real, actual followers who don’t care what color my skin is.” Women have started reaching out to her to thank her for being a Black Jewish role model and for creating products aimed at Black Jewish women. “I’m now hearing more positive things than in my whole life.”
As the United States has embarked on a national dialogue about race, Elisheva has felt a profound sense of relief. “Finally in the past months we Black Jews can speak our truths… I feel people are more interested in what everyone’s been saying.” She likens being Black and Jewish to carrying a pile of heavy rocks. Black Jews have the burden of being disliked by anti-Semites because they’re Jews, of dealing with anti-black racists and the difficulty of facing racism from within in the Jewish world. She finally feels that some of those burdens are being shared.
“People finally feel safe enough to speak. I’m hopeful that this is going to continue.”
Elisheva has a few concrete suggestions for people who wish to become more sensitive and inclusive. If you see someone being targeted or harassed because of the color of their skin or for any other reason, speak up. Don’t excuse the behavior, and don’t try minimize or ignore it. Don’t try to rationalize away racist, cruel or degrading actions. Think how you would want other people to stand up for you. Don’t use derogatory terms, and speak up when other people do.
“There’s no real ahavat Yisrael (love of one’s fellow Jew) when we don’t stand up for Black Jews,” Elisheva observes. “Sisters have to stand with sisters, brothers have to stand with brothers.” Elisheva explains that she hopes to build a Jewish family one day, God willing, and she doesn’t want her children to go through the pain she herself experienced. “There’s so much potential, so much good that can be done,” she feels. “We need to wake up.”
Elisheva feels the current period of the "Three Weeks" between the 17th of Tammuz and the 9th of Av is a particularly appropriate time to work on loving our fellow Jews. "We have these weeks of mourning leading up to Tisha B'Av because Sinat Chinam (baseless hatred) - because Jews didn't love each other like they should. And when Jews don't love each other it makes us weak and it makes it so easy for those who hate us to harm us. This is an opportune time for all of us to do some serious introspection."
(92) Nachman Braunfeld, November 23, 2020 10:33 AM
Love your fellow jews and fellow humans♡
we should know better! we are the chosen nation, we should act like the chosen nation! we are the royal family, we should act like the royal family! we need to love every single jew no matter what their skin color is and we need to love every single human being even if they arent Jewish or there color of their skin is different! we can change this! teach your kids to love every single human being no matter how they look or dress and to love even animals too beacuse god loves all of his creations and he created us all we are all the same...GODS CREATIONS. and besides as someone once said "we all bleed the same color"
(91) Anonymous, August 10, 2020 6:34 PM
Anti-Semitism/Racism Have To Stop
I am a biracial Sephardic Jewish woman & former New Yorker, married to a [white] Sephardic Jewish man. We've both encountered racism/anti-Semitism before we met and since we've been married. THIS IS A SALVATION ISSUE--A HEART ISSUE that can only be dealt with through repentance (Teshuvah). Not only is there racism OUTSIDE the Jewish community, it is INSIDE as well. We cannot stand before the Father (whose NAME IS NOT HASHEM, I hate that) with hearts full of wickedness. That's a hypocrite. Most of our anti-Semitic hatred comes from black Americans who are the biggest racists in the world--they HATE everybody! And when are so-called [spineless] Jews gonna wake up, stop looking at us with hatred/bigotry in their hearts? Many Jews have forgotten the Diaspora, where God Himself cast us all over the world (which is why we're still Jews with different cultural mores). God is a God of diversity. We all need to confront this hatred, REPENT and ask God to cleanse us from this sin. Otherwise, we're no better than our enemies with no positive testimony to leave the rest of this TOXIC & DYSFUNCTIONAL WORLD. Shalom.
(90) Gustavo Barajas, July 20, 2020 1:23 AM
Racisim
If you are racist to someone else its okay, but if people are racist to you it is not okay. This statement says it all.
(89) Samara Stern-Fernandez, July 19, 2020 8:53 AM
Amazing story
Thank you so much for your courage and the beauty of the culture you're showing everyone. As a Jew myself I am always looking for inspirational stories to share with those who don't know, or think they know about who we as Jews are. Thank you ❤❤
(88) Anonymous, July 19, 2020 2:07 AM
Caucasian Jew married to Italian
In my youth ostracized for being Jewish. When married my parents gave us 6 months and wouldn't come to wedding. This was in 1965. Doesn't matter the color, it is just being Jewish.I guess I am not totally sure about that cuz, I have never been black an from a large city. I was inner city and in fourth grade and my (good) friend and I were walking to school as we did every day and we're having a heated discussion and he called me a" dirty Jew". I never walked with him again. We must have done something right cuz our two "Cathew" girls, have always handled themselves well with any situations involving race and/ or religion. One is living with a black man and if anyone asks them why they do something in a certain way,,they usually say, "It must be something I got from my Jewish mom( or my Italian dad)". We, who are Jewish, are so fortunate to celebrate such a diversified culture, from so many tribes ( tongue in cheek). And I feel that being black and being Jewish just adds to the culture of one or all the tribes. It has been stated that we all have black "blood" in us. Sorry if all feelings of mine are jumbled up - and I have more - but I was afraid that I'd run out of letters. I wish we could all learn from each other rather than fight one reason being we don't know how to listen. We can't listen if we're too busy moving our lips ( interrupting or shouting.
(87) Anne, July 18, 2020 6:04 PM
Great article, thank you!
Great article! I'm not Jewish but am glad to hear about such experiences which broaden my outlook and hopefully make me a better person (I hope I would intervene if I heard such nasty comments!). I wish Elisheva nothing but success and all the best! So very sorry and rather shocked, in fact, that her childhood was so upsetting. My Jewish friends are all caring and wonderful individuals.
(86) Sage, July 18, 2020 5:21 PM
You are amazing!
I’m so impressed with you, and I appreciate you for all of the glass ceilings you’re breaking for not only Jews who are “different”, but for all the black and brown girls (or white Jews like me who grew up with mostly black and brown friends) who are afraid to be their true selves because of the negative attention it can unfortunately bring. I can’t wait to order from your shop, and continue to support you in the future ❤️
(85) Leonard from Oz, July 17, 2020 3:58 AM
Eli
We need to admit that there are many idiots amongst our fellow Jews. To treat another Jew badly because he/She looks different is a bad joke. One would assume that the hate from antisemites will unite the Jews. Love the article, love the girl. Eli,be wise,be strong,be Jewish. Your Jewish brother.
(84) Dennis A Rosen, July 16, 2020 11:01 PM
Please don't ever be discouraged
Elisheva, I felt great joy reading about your success. At the same time I was extremely distraught when I read about how some people have not shown you proper respect. Please don't ever get discouraged. Hashem loves you very much! I am proud that you are a member of the Jewish people. May Hashem bless you with continued personal and professional success
(83) Sanford Horn, July 16, 2020 4:54 PM
How about a web-link
A most interesting article written by Dr. Miller. One complaint - it should have included a link to Elisheva’s business! Let’s promote her and her business!
(82) LeeZee, July 16, 2020 9:34 AM
Elisheva: the steadfast, the remarkable, the Warrior, the Chalutz
I am in awe of the faith that you've maintained and that has maintained you. You have stayed the course no matter what has been thrown at you. And you are talented and creative within your own boundaries, yet you soar. When I was not quite 15, in 1950, my Parents and I went to Israel.. My Aunt had gone to Palestine in 1918, my Dad had been sent to America in 1922, and his Brother to Buenos Aires. He never saw his Brother again. This was an amazing reunion after 28 years. I was on a bus with my Aunt and it was quite packed. We were standing and a young woman got on and squeezed in next to us. My Aunt muttered and tried to move away. I asked why was she so agitated and annoyed. She said the girl was a dirty "Tamener" (Yemen), and couldn't stand next to her. I was beyond appalled. I said loudly, "Tanta, how can you say that! She's Jewish, just like us!" She'd forgotten what she'd gone through in Poland, being Jewish. I was disgusted and embarrassed. Unfortunately, people are people and don't always make the connection of common Humanity. We are what we are. When I was young, I had hair like yours. The kids used to call me Brillo head or Mau Mau. I'm very fair. My father was a Cohan, so I know I go way back thousands of years to the days of the First Temple. We are not a Race, we are a People, a Nation, we are Jewish. That is the tie that binds. I never check Caucasian, I go to "Other" and write Hebrew. Enjoy You. You are Special and that's both a lot and enough. Le Chaim!!!
(81) Bina Phillips, July 15, 2020 10:13 PM
Love this article, such an important subject
So sad when fellow Jews mistreat each other. Isn't there enough hatred against Jews without hatred coming from within. I am so glad that I was able to hear about Ms. Rishon and her story and see how beautiful and talented she is, as well as how beautiful her neshama is. I wish her much success with her beautiful clothing line and I look forward to sharing her story with my friends and famliy.
(80) Mahaleah, July 15, 2020 4:54 PM
Proud of you.
Shalom Elisheva, I became sad when I read about your anti-black experiences you experienced as a child and a young lady. Always be proud and grateful for
your Gift of Blackness. HaShem gave you your blackness. He did not make a
mistake and made you lesser than other ethnic groups. May Hashem reward you
and give you peace always. Shalom, Shalom.
(79) Dr. Helen Ruth, July 15, 2020 4:40 PM
Jews Don't Like Jews All That Much
My earliest experience of being Jewish was at my Sunday School where the wealthy Jewish kids (they were all wealthy other than my family) ridiculed me and bullied me for not having nice clothes or a nice car. We were all white! I was traumatized by that experience. Our Rabbi claimed that we were not Jewish enough, because my mother had converted to Judaism. In today's political climate, Jews are turning on Israel by aligning with the Democrat party in the US. It's beyond my understanding, and I feel nothing but love and compassion for all Jews and for Israel. I am sad to say that not all Jews feel the love for other Jews.
Sanford Horn, July 16, 2020 5:00 PM
Sad but true
Dr. Ruth, it’s shameful, but not surprising about your experience as a youth, and obviously you rose above it - thank G-d.
Your comment about Israel and the democrat party are spot on - absolutely true! (Also shameful, but not surprising.)
(78) Netanel Baruch ben Mordechia Shomei, July 15, 2020 3:04 PM
absolutely wonderful
I love this story, and her products. Although it is a shonda that she had to endure so much while growing up. Bless her and her family!
(77) Dovid Brown, July 15, 2020 1:38 PM
Black Jewish Voices/Experiences
First, THANK YOU! I need to hear of your life and experiences. You are my brothers and sisters; I am vitally interested in what challenges you face as a double minority (from both Jew and nonJew). I would love to see/hear from a group of black Jews, maybe a discussion/support among yourselves that I (and I am sure many others) could observe and learn from
(76) Bunny Shuch, July 15, 2020 5:29 AM
Please add long sleeve summer shirts for women to your line.
Elisheva, I feel very sad about the negative experiences you've had as a Jew of color. This is against the whole meaning of Judaism when this happens and the individuals who say or do negative things, are not truly living Jewishly. I have some Orthodox teenage granddaughters, so I went to your website looking for some summer tops to buy for them. However, there were only short sleeve ones, which they won't wear and in summer, it's too hot to "layer." Will you be adding some long sleeve summer shirts for Orthodox women in your line of clothes? That would be very nice! Many warm wishes for your success.
(75) Anonymous, July 14, 2020 6:08 PM
Come home to Israel!
Elisheva, come home to Israel! Jews here come in every possible color.....according to our Torah this is where ALL Jews belong, and there is no time like the present . We are waiting for you!
(74) Muriel Kanarek, July 14, 2020 3:01 PM
Loved the article
Where can I buy the clothes and handbags?
(73) Anonymous, July 14, 2020 2:22 PM
Great article
Great article. So sorry for such painful events. Believe it or not, even as a so-called “White” Jew, I was asked to perform “shabbos goy” tasks by other Jewish children because my family was not frum ENOUGH. Very hurtful but I can only hope they were mistakes of youth. May HaShem bless your endeavors.
(72) Yitzchok, July 14, 2020 10:12 AM
Rich
I want to help make Elisheva rich beyond her wildest dreams. If you really want to do good, then buy her clothing. Shalom, Yitzchok, Completely Jewish, Human Race...born in Louisiana, now living in Texas....nope, I am liberal to my core!
(71) Joan Karasik, July 14, 2020 3:14 AM
You Go, Girl!
SO sorry that there are such stupid, insensitive, ignorant people in this world who try to cut others down to size! I hope that you never encounter any hurtful comments again! You are AMAZING! Always be proud of who you are! I hope that you can regain that feeling that you felt when you were young: a proud Jewish PERSON! Thank you so much for bravely sharing your story, and for sharing your creativity! Yasher koach! Kol Hakavod!
(70) Rose-Marie, July 14, 2020 1:41 AM
I Am So Proud of You!
Sadly, we Jews are no strangers to ignorance but to be intentionally unkind to a fellow Jew because of skin color, social standing or whatever reason grieves me. Elisheva, I admire you as a humanbeing and for what you have accomplished and I am so proud that you are a fellow Jew!! And, I hope you meet your basherte soon and that he is as wonderful as you are!! Finally, as a side note. My name is Rose-Marie and I have always hated being told how Irish or Italian I looked as if being Jewish was a shonda! My grandmother was a blonde-haired blue- eyed beauty and my sister looks like a Latina so go figure. And many thought I was a convert although both my parents were Holocaust survivors and come from generations of Orthodox Jews. Nevertheless, I would constantly have to explain Raizal Malka in English is translated into Rose-Marie. It's annoying to this day but pales in comparison to the insults you have received. I apologize for those members of the tribe who have let you and other Black Jews down so shamefully. Thanks to you I will try and be a better Jew to my fellow Jews of color!! All the very best! ROSE-MARIE
(69) Joan Levin Sacks, July 13, 2020 11:37 PM
Hello Elisheva
Thank you for sharing your story. You are a wonderful, brave & beautiful woman. May your life continue with only positive moments. Hugs, Joan Levin Sacks, Scottsdale, Arizona
(68) Jasmine, July 13, 2020 11:01 PM
Love love love the story behind these pieces in her collection!
They are amazing! What a journey you have been through. These clothes are stitched with a story of triumph despite the prejudice. Please keep up the great work.
(67) Zvi, July 13, 2020 9:13 PM
Now, more than ever...
I think that NOW (during the Three Weeks) this should be required reading for ALL Jews who call themselves "Observant" .. AND... that EVERY Rav should be speaking to his Congregation about this.
Also... At a time when one can not always find "appropriate" clothing to wear (due to Tz'niut considerations) -- Eli7 should be PUBLICIZED...
I did not know who to react when she is asked if she is a convert... To even ASK such a question (to a TRUE convert) risks a violation of :Ona'as HaGer!! In other words, there is NO way to EVER ask such a question!!
And, for thsoe children who refused to play with a "dirty" girl (whose skin was dark?? THAT should have been the topic of the Rav's "sermon" the very next Shabbat.
Finally, I hope that you find the one with whom you will be able to "build a Bayit Ne'eman" in our midst.... And, SHAME on the Shadchanim who could not speak up for you when they were trying to "redt a shidduch"!!
(66) Anonymous, July 13, 2020 8:41 PM
Fabulous article.
Fabulous article. Truly inspiring. Elisheva has a lot to be proud of.
(65) Nanc Fellerman-Yahr, July 13, 2020 8:08 PM
Fabulous story! She is a Mensch and is Heroic! Mazel Tov and L’Chaim!
(64) Anonymous, July 13, 2020 7:34 PM
Excellent. Enlightening.
To This beautiful Black Jewish woman: get out of the shiddach dating scene. It is often toxic, narrow minded rules and the demands for conformity are suffocating and destructive. Find a young man who deserves you. Good luck in everything you do.
(63) BENEDICTA C OGBONNAYA, July 13, 2020 7:34 PM
Thank you Elisheva for your bold stand and sharing of your experiences. This continue to be the plight, heart breaking and degrading experiences of many if not all black Jews. As a black born Africa Jew, I have heard statement such as "you cannot possibly be a Jew you are an African. Africans are cursed people Jews are blessed people. You cannot be Jew because you are black." and many other uninformed and ill-informed comments, attitudes and actions. One lady in attempt to redefine me, after I told her my linage and my tribe. She said this to me "well, there were mixed multitude that followed our people the Jews out of Egypt and your family may have been one of those.”
The Creator- the Master architect who in Himself was complete lacking nothing, opened Himself up for the manifestation of something else. He opened up for diverse creatures and colors… Diverse colors of flowers, trees, plants animals. Is this God limited as it relates to humanity and the color of their skin?
Deuteronomy 32:8 says, “When the Most High gave the nations their inheritance, When He separated the sons of man, He set the boundaries of the peoples According to the number of the sons of Israel.” Did He limit nations where Jews can come from? Far be it from Him! It is time to open up our eyes and our hearts to see, to know and to understand that Jews – children of Israel are in every nation. That Jews comes in all colors, yes Black colors included.
Zvi, July 14, 2020 12:28 AM
Those who did not respect you were "religious"??
There is a serious prohibition in the Torah called "Ona'as Devarim" -- saying hurtful statements to another Jew. The Talmud describes this prohibition in very stark terms! All those people who were insulting to you... were all in violation of this SERIOUS prohibition... Sometimes, I think that there are those people who are not "religious" -- who eat non-Kosher Food...
and there are OTHER Jews who are not "religious" (though they may think that they are...)... who "broadcast" non-Kosher speech...
(62) Lucky Zam, July 13, 2020 7:31 PM
Hashem bless you.
How can I convert to Judaism?
Anonymous, July 16, 2020 5:06 PM
Welcome aboard!
If you are serious, and not just reacting emotionally to Elisheva’s great story, please make an appointment with a local Orthodox rabbi in your community. Best wishes to you!
(61) Sarah Hermelin, July 13, 2020 6:16 PM
You are terrific and inspirational....When will you start to sell your products in Israel, where we live!!!
I think this article was completely inspirational....Please continue these kinds of articles....I would like Elisheva to start selling her products in Israel, where we live. Only the best. You are TERRIFIC!!!!!
(60) DeShawn Henderson, July 13, 2020 4:29 PM
Beautiful Beauty
May I have a copy of Elisheva Rishon's picture? Where can we find her creations?
(59) Abraham Getzler, July 13, 2020 4:12 PM
Gam Zu L Tova
It would be hilarious if she had a room mate named Tova.
(58) Barbara Guinan, July 13, 2020 3:25 PM
I love you
I love you and everything you've done. You are amazing and I am embarrassed that there are Jews who are so racist and stupid. I have two beautiful biracial granddaughters and I worry that similar things will happen to them. Please keep on being wonderful and doing what you're doing .
Jess, July 16, 2020 9:05 PM
I hope they are being raised in the Jewish faith
I hope your granddaughters are being raised in the Jewish faith!
(57) Yehudit Garmaise, July 13, 2020 2:53 PM
Where to buy Elisheva’s creations? So cute!
Where to buy Elisheva’s creations? So cute!
(56) ruth, July 13, 2020 1:30 PM
It’s very painful, I lived through it , and I m Latin convert ??
Sad even family members look at u different, u can be the nicest person, religious and they will look it u bad , people are not all like this , real good people don’t judge u , by ur color, but on the other hand some people do , let’s teach our children to look at the inside of. Person not the color, u r a Jew and u should not judge
(55) moshe bacol, July 13, 2020 12:38 PM
We're ready to help
I glanced at the article and I can say that I can identify with Elisheva.
1) Some of my relatives are Jewish...and Black. So what?
Therefore I take personal offense when Black Jews face hate of any kind.
And by the way, they're Jews from birth.
2) All human beings are tzelem elokim. Period. There are ways that one can lose that tzelem elokim but in general all humans are made in G-d's image.
3) Elisheva, I don't know if you are reading the comments but my wife Batya, our bat yechida Chaika-Rachel, and I have an open home and heart for you if you ever make it to Israel post corona. And we personally are more than happy to help you find your zivug. He's definitely out there.
4)Believe in yourself and remember EIN OD MILVADO and KOL BIDEI SHAMAYIM CHUTZ YEREI SHAMAYIM.
(54) ReuvenF, July 13, 2020 10:46 AM
I'm a little ashamed
I remember the first time I saw a black convert who I was sure was Jewish and
I admit that I stared for quite a while. (I'm starting to think my total lack of social skills places me somewhere on "the spectrum". Not that that's an excuse, just that I have to be more aware than others, maybe.)
Eventually, Shmuel and I became much more friendly and I even apologized.
Besides, I told him, how often do you meet a Jew who's 6'9" tall?
(He had played pro-basketball for an Israeli team.)
Anyway, my point is, LOTS of us have to do better.
I remember a Lovely Neshama of a black convert in a different J-m neighborhood and doing much better in relating.
I think the way you are dealing with it is admirable and
I admire your courage.
Everyone has their "peckele" (little package), in life and, unfortunately,
yours will have a little bit of educating your 'new' brethren, in it.
Meanwhile,
Keep up the Good Work and (even Better) Attitude!
moshe bacol, July 13, 2020 12:47 PM
response to Reuven
If Shmuel is the Shmuel who I think you're talking about he was, no, is a friend of mine from when he was in Israel.
Please say Shalom to him for me.
(53) Anonymous, July 13, 2020 10:21 AM
Look for the Neshama; Look for the Light
A pleasure to meet you sis.
(52) Anonymous, July 13, 2020 10:20 AM
Joseph had a coat of many colors
(51) Anonymous, July 13, 2020 8:11 AM
Very brave lady with hutspah
I loved the article- wow so talented & spiritual,I’m a kiwi( New Zealander- Jew) divorced but still with my Maori/ Scot husband, still retaining my Jewish beliefs. we need more people like her & Steve the cop from Las Vegas, in this world We live in
(50) Anonymous, July 13, 2020 7:57 AM
shocked
This another article of several you have run recently about Black Jews. I grew up in USA but have lived in Israel since my teens and am married to a Yemenite, also dark skinned.
This one made me so sad. Perhaps it's the accumalative effect of all these Jews' needless, unjustifiable pain caused by other Jews.
May we all do the tshuva Hashem wants and bring Him and all our people only happiness and nachat ruach.
(49) Kelley Stein, July 13, 2020 7:35 AM
Your sistah
I am fascinated by the article. It’s very well done and I will definitely look for your products. I converted many years ago and we are a Jewish family. My husband is Ashkanazi. He is a Cantor . My three grandsons are very interested in the group choose of color. I love the story and there are several Jews of color that I know here in the Los Angeles area. And you hold your head up and feel free to talk to us. In fact we will be doing some commenting on this conversation on jlTV this Monday or next Monday Bubbies and sistahs
(48) Jonathan, July 13, 2020 2:46 AM
Hate mail
The hate mail saddened me. Maybe a shirt with "V'Ahavta Lereiacha Kamocha"
Brachot and hatzlacha
(47) GORDON BERMENT, July 13, 2020 1:47 AM
Elisheva article . Eli17
Inspiring!
(46) Ian Kenneth WOOLFSON, July 13, 2020 1:13 AM
Incredible young woman
Very impressive person. It saddens me that any Jewish person would not being accepting of a Jew who happens to be Black. Elisheva deserves a lot of credit for her strength and attitude. We all need to be accepting, kind, respectful of others regardless of skin color, religious beliefs etc.
(45) Rose, July 13, 2020 12:47 AM
Black Jewish Descendant
I love this article. I agree with the fact that we should love our fellow Jews. I do not my Judaism as I was raised as a Christian. I had always wanted to study Hebrew. Now I know why my interest in Judaism was so strong because I discovered my ancestors were Francisco Mendes and Gracia Nasi Mendes. I am very proud of this young lady's realization of her worth. Be proud always!
(44) Carol, July 12, 2020 11:51 PM
seeds
Some people need to know that we all descended from the original 2 and that all ethnicities were in them, even one of Noach's sons was a black man. There is only one race-it's the human race and we're losing it:(
(43) Andrew Ocean, July 12, 2020 10:30 PM
"You don't look Jewish"
"You don't look Jewish" is perhaps the greatest insult someone can say to me. Yes, it's based on ignorance, regardless, most racism is based on ignorance, which breeds hatred. So I politely tell the person saying it that Jews are in every non-muslim country in the world and look like everybody else. I tell them that my ancestors arrived in America between 1629 and 1906 from all over Europe, primarily the British Isles and Germany. I also say that being Jewish isn't about how one looks, it is about how one looks at his role in the world, partnering with G_d to make it a better place. Baruch Hashem.
(42) Sarah Nadel, July 12, 2020 10:24 PM
i attended a Bais Yaakov school many years ago in NYC. I had two black girls in my class. Never once were we made to feel that there was any differences between us. Only Jewish girls were allowed to attend that school. It is bad enough that there is anti-semitism. Who needs racism added to the mix between our own people.
(41) Sondra, July 12, 2020 9:27 PM
Love this article
I love this article for so many reasons. As Jews, we need to deal with our own issues with race. I've never understood the mutual distrust I've seen over the years, when Jews and people of color all combat racism by white nationalists. The KKK doesn't care if we're white or black. If we're Jewish, they hate us. If you don't know that, watch Spike Lee's BlackkKlansman, based on a true story. We are all in this together to help each other, and call out those who behave in a racist manner. I will seek out this woman's website to help support her, and I hope others do, too.
Harry, July 12, 2020 10:27 PM
Spike Lee movies
Perhaps Jews should not watch Spike Lee films. Two of them, "Do The Right Thing" and "Mo' Better Blues," contain Judeophobic lines. Mr. Lee in many interviews expressed Judeophobic remarks. He was among the inciters during the 1991 Crown Heights riots. He adopted an anti-Israel posture in all three of the Hamas-Israel wars.
(40) Chavi Diamond, July 12, 2020 9:25 PM
So proud of you
Experienced anti Semitism today. It must be soo difficult for you.
(39) Evangeline Burns, July 12, 2020 8:42 PM
Encouragement
Beautiful young woman and Jewish. committment ,,,Baruch HaShem
No weapon formed against you shall prosper.
(38) Eli, July 12, 2020 8:28 PM
I’m so happy you were and are strong enough to overcome the small mindedness.
I’m also so happy you are successful as a businesswoman. Your strength and bravery are a light in front of the older generation m as well as your contemporaries.
(37) Anonymous, July 12, 2020 8:26 PM
I grew up with a girl whose dad was Jamaican
I grew up with a girl whose dad was Jamaican. He was a convert. The family were vegetarians. We thought her skin was different because she only ate fruits and vegetables. I didn’t know her background until high school. We didn’t think of her as different except for being vegetarian. She wasn’t so different looking the girls who had Sephardi backgrounds. Today she is happily married with kids and grandkids.
(36) Anonymous, July 12, 2020 8:14 PM
Thank you, just what I needed today
Thank you so much for this article! I'm an African American Noahide who's considered converting but have always felt afraid to go forward for this very reason. I'm constantly defending the Jewish people against accusations of racism, yet I know people like Elisheva have definitely experienced it. The past couple of days I've been deeply saddened and hurt by some rabbis' comments about recent protests. Though I can't say they were "negative, " they definitely weren't supportive. It hurts to hear respected teachers ignore or dismiss a people who have had such similar experiences as their own people. I just don't understand it. I came on aish.com today just hoping for some sort of lift, and this was exactly what I needed. Even though I know there are still some people with prejudices, just posting this article means a lot. All the comments are very encouraging. I feel so much better today. Thank you for the article, thank you everyone who posted such positive comments, and thank you Elisheva for being such an inspiration.
(35) Barbara JABLON COHEN, July 12, 2020 7:43 PM
Bravo!
Dear Elisheva,
I congratulate your talent, determination, faith and bravery. You are a great example for your fellow Jews & for fellow human beings as a whole.
I wish you behatzlecha !
Barbara (of the-fashionabler.com)
(34) Jonathan Keefe, July 12, 2020 7:35 PM
I'm so sorry for all you've had to go through
You are trying so hard to make a Kiddush HaShem. To have to suffer from other Frum people is so sad. I hope you have success and much happiness.
(33) malka kornreich, July 12, 2020 7:28 PM
Amazing role model!
I feel so emotional and proud of the strength of charachter it has taken to go through these nisyonos from people within our community and to stay brave and true to Hashem! What a tremendous kiddush Hasem!
May you be zoche to only simcha from now on!
(32) Myrna, July 12, 2020 7:14 PM
Eye-opener
I was totally unaware of the prejudice that exists in the Orthodox community. I always go out of my way to approach to greet visitors to our shul, especially those who look "different" for any reason. This well-written expressive article has opened my eyes. I will be on the look-out for cruelty and speak up wherever and whenever I see it. I wish Elisheva much mazel in finding a bashert who deserves such a special "Malka". Hatzlacha!
(31) Ellie, July 12, 2020 6:36 PM
Love is the key and being kind.
We all carry the spark that connects us. Our love for each other and HaShem should overtake the negativism that is out there. This woman has overcome what we as Jews shouldn’t have to. So glad her company is a success.
(30) Anonymous, July 12, 2020 5:58 PM
Love your stuff!
Hi Elisheva!
I'm left totally inspired by your article - inspired by your atitude, your outlook, your triumph over racism and inspired by your designs - it's all so amazing!
Just so you know, Queen Esther who was considered one of the most beautiful women in the tora, was black!
Keep your spirit and designs up, i'm sure i'm only one of thousands who are inspired by your journey!
Anonymous, July 12, 2020 10:38 PM
Queen Esther was black?
Please cite a source for your statement about Queen Esther being black.
Megilat Esther does not describe her skin complexion. The Talmud Tractate Megilah 15a says that she was among the seven most beautiful women in Tanach/Judaic Bible. It also says that her skin complexion was greenish, hence her name Hadasah/myrtle.
Bunny Shuch, July 13, 2020 9:01 AM
Moses' wife was Black
Moses' wife was Black. It is in the Torah. And when Miriam made a negative comment about that, she was punished with leprosy. I applaud Elisheva's resilience and spirit. May she go from strength to strength!
Zvi, July 13, 2020 9:03 PM
Actually the torah does NOT say that Moses' wife was black.
The Torah states that Moses' wife was "Ethiopian". And, the commentaries state that the term was used in a "contra evil eye" manner (i.e., because she was SO beautiful, she was deliberately described in a less than flattering manner so as not to "attract" the "evil eye"). So, it is a bit tricky to state definitively that Tziporah was "black".
In addition, there are some opinions that state that Miriam was reacting because she (Miriam) found out that Moses was no longer being "intimate" with his wife -- and she (Miriam) thought that was WRONG and she sought to defend her sister-in-law.
Ra'anan, July 14, 2020 1:55 PM
Tzipora's blackness, actually only RASHI says she wasn't
black.
Harry, July 13, 2020 9:14 PM
Okay, but the question was...
...about the source for the statement that Queen Esther was black. Neither Megilat Esther nor Talmud Tractate Megilah provides such a detail. I'm always willing to learn something new.
(29) Yosef, July 12, 2020 5:39 PM
You are awesome & I love you
I am Jewish & white. I was so pained and disturbed reading your story, I felt like crying. On the other hand, the way you grew from your experiences is very inspiring. I wish you & your clothing line much hatzlacha! My family buts clothes online, & they sure will be having a look at your store.
(28) marlene bertman, July 12, 2020 5:34 PM
WOW.
what a gorgeous woman elisheva is inside and out. as a woman whose hebrew name IS MALKA, i am proud that she is a fellow jewess. i advise her to stay strong, and to always be proud of who she is. don't ever let the bullies and those jealous of you tear you down. god bless you.
(27) Aryeh Burnham, July 12, 2020 5:28 PM
Thanks for sharing and the advice!
Thanks for sharing, you really sound brave and honest, fantastic!
(26) Hanna Russo, July 12, 2020 5:24 PM
The truth sets us free
Once your customers cancelled orders and dropped out what was left was those very nice, real people who don't judge. Shame on those Jewish people who who judge and are unkind. I honor you for being resolute, strong and unstoppable. May you be the model for other young people who need to wake up to authenticity.
Best regards, Hanna
Anonymous, July 14, 2020 12:35 AM
Also against "proper" Halacha
Those Jews who cancelled on you... in addition to everything else, they may have violated the Halacha of "keeping one's word". In addition, cancellation of an order like that may be enough to subject the perpetrator to the "curse" of "Mi Sheparah...." ....
(25) Dina Yaffa, July 12, 2020 5:07 PM
Fabulous article!
What a great article! Elisheva, you are an inspiration. You have given all of us much food for thought and you increased are sensitivities to others . Thank you!
(24) Marjorie Davidson, July 12, 2020 4:43 PM
Why do some Jewish people look down on other Jewish people?
How sad to hear of Elisheva's experiences with her Jewish brothers and sisters. I fail to understand why some Jewish people look down on other Jewish people who are not exactly like them. When my sons were young, we lived in a very religious area of Long Island, NY. I keep kosher, but don't observe the Sabbath. On Saturday, my young sons were playing in the driveway. A mother and son were walking to shule. The young boy asked him mother why my sons were playing ball, instead of going to shule. The mother answered, "because they are not Jewish". My son came running into the house, and asked me, "Mom, aren't I Jewish"? Why can't some Jews accept other Jews for who they are, without judging.
(23) SHELDON LEE ZIPKIN, July 12, 2020 4:32 PM
Your personal and professional success is admirable. Your bishirat is looking for you. I hope you find each other soon.
see above
(22) Shosh, July 12, 2020 4:25 PM
Gorgeous
There are stupid people in every tribe. Your gorgeous. I wish you much sucess
(21) Mrs D., July 12, 2020 4:22 PM
You deserve huge credit! Also, a troubling question
If these two points could be shared with Elisheva, I would so appreciate her honest feedback. 1. Did you ever reflect on the fact that no less than the exalted and righteous wife of Moshe Rabbeinu was a beautiful and very dark-skinned North African woman. Why can't all of the knowledgeable among us keep that example in mind and accept you without judgment into your own people's mainstream!? Do you use thoughts like this as a comforting truism when you are facing or have faced ostracism (intented or otherwise)? 2. The part I get worried about has nothing to do with you. It might even be just as troubling to you: There is a large population of nonJewish antisemitic blacks, mostly militant and hateful, who like to claim they are the "Real Hebrews," and toss in fake proofs to rationalize their movement. So, these guys can purchase and wear your merch, and confuse the rest of us. If I, who have less than zero bigotry in my blood, would see a random black fellow flouting this Tshirt walking down East New York Ave, I might avoid him pretty quickly at best, and maybe go as far as to cast a jaded eye his way. I would make an instantaneous judgment that fast, I fear. How would I ever guess what kind of a Malka produces and sells these, and who her intended consumers are!? These clothes and their messages should help us to identify our fellow MOTs. Instead we could get suspicious. Yoysh, it kind of reminds me of the very unfair suspicions of American Japanese during WWII just because they looked like the feared enemy. Any thoughts?
(20) Lorraine, July 12, 2020 4:00 PM
Sorry Im not Jewish but of mix race... South African but love Jews love Israel. Im so grateful for all the post and it gives me much to pray about. My heart breaks for the discriminating acts against black jews. I have been there. Praise be to God for making a creative way for Elishiva
(19) Ariel Rose Goldstein, July 12, 2020 3:35 PM
Elisheva, I'm sorry that you faced sinat chinam. I stand with you. We need to stand up against hate against ALl of our brothers and sisters, no matter what pigment their skin has. You're strong and beautiful. If people can't see that, then you don't need them in your life.
(18) Yvette Alt Miller, July 12, 2020 3:33 PM
Eli7 Designs Website
Eli7 Designs' website address is eli7designs.com.
Jess, July 16, 2020 9:09 PM
Thank You!
Thank You!
(17) Cheryll R, July 12, 2020 3:32 PM
Thank You for sharing you story.
Beautiful and moving story. A good and gentle reminder to be kind to all. Thank you for sharing your story Elisheva. Often times our struggles make us stronger and it seems you are a very strong, intelligent and beautiful women.
(16) J, July 12, 2020 3:25 PM
Let your light shine
This was a good article and painful to hear of the discrimination exhibited by some at an early age. Clearly, taught! my heart goes out to her and others who have similar experiences. She will continue to be blessed. It would have been nice if she has a website that it be included in the article.
(15) Lee Sands, July 12, 2020 3:24 PM
I want to reach Elisheva. I’m in the fashion biz maybe I can help her
I’ve been in fashion for 40 years. Had a 30 year run on QVC.
Maybe I can help her in some way....I still own a lot of inventory
(14) Civia Mclean, July 12, 2020 3:20 PM
can I buy her designs on line? or where in the USA
Please reply
(13) Ra'anan, July 12, 2020 3:15 PM
If we can't love EVERY JEW, then we don't deserve...
the BEITH HaMIQDASH! B"SD
The Beith HaMiqdash was our "home" for our relationship with HaShem.
Ahavath Ysrael is the SAME as Ahavath HaShem!
You cannot NOT love a fellow Jew, yet "love" HaShem.
If we FAIL ELISHEVA' or ANY JEW for ANY STUPID REASON, we've failed HaShem.
One of the most horrific things I've ever heard were Jews in Auschwitz meeting dark-skinned Jews from Greece & greeting them with "Du bist a YID? Du bist a SCHWARTZE!" In AUSCHWITZ!!! SHAME!!! We were KICKED OUT OF ISRAEL 2000 years ago because of BASELESS HATE! How long will we HURT EACH OTHER??? Now the annual THREE WEEKS OF MISERY are coming AGAIN because we STILL don't know how NOT to hurt each other! But that's not even what HaShem wants! He doesn't want NEUTRALITY! HaShem wants us to LOVE EACH OTHER DISRUPTIVELY! Pre-CORONA, every FRIDAY NIGHT on MY STREET I go OUT OF MY WAY to give a shabbath shalom to Jews who are NOT LIKE ME! The more uncomfortable it is for ME, the more I JUMP into the fire of POSSIBLE REJECTION! Elisheva', I'm so sorry, you don't deserve any of this ANTI-TORAH, ANTI-HASHEM IGNORANCE! Oye! My HEAD HURTS!
Darrian, July 13, 2020 12:38 PM
I Love it!!!
Thank you!
Your response has inspired me for Elisheva.
I am seeking and striving for HaShem
Because if people like you and Rabbi Singer
Bless you
Baruch Ha Shem
(12) Andria Spindel, July 12, 2020 3:14 PM
Eli7
Wonderful story, wonderful loving, courageous Jew!
(11) Zahava, July 12, 2020 3:04 PM
Thank you!
Beautiful article. Awesome Elisheva!!! Thank you Aish for publishing this article and standing with the black Jewish community! Aish is the organization that started my journey on becoming baal tshuva.
(10) Ruth Broch, July 12, 2020 3:01 PM
Jewish Racism
I was appalled when I read this article. Weren't these children taught anything at all about the Holocaust?? The parents are at fault for this travesty of Judaism, and much more so for these were supposedly Orthodox Jews! Shame on them all!
(9) Jennifer Rudner, July 12, 2020 2:58 PM
BE PROUD
Hi. You can be very proud of yourself. You are Jewish and a beautiful woman. Your work is to be admired and I salute you. Well done. Hold your head up high.
Keep it up
Jenni Rudner (South Africa)
(8) Marie Pittler, July 12, 2020 2:52 PM
Love this article
Such an inspiring story! I became a ge'eirus more than 25 years ago and the beginning was hard with many questions about whether I was really Jewish ... and I'm white! My hat is off to this young woman who had come so far and is trying to pull others along behind her star. I will definitely become a customer and will happily advertised from when my things have come. I'm so saddened that we've made so few inroads into this country's psyche, but maybe a few messages from Eli7 in the Deep South will help us all. May we all be blessed to see only revealed good in everything we attempt!
(7) Anonymous, July 12, 2020 2:51 PM
There will always be haters in every society. Its the satan having a voice through people. Ignore them, be strong and continue with your beautiful designs and inspirational messages. You are a beautiful woman and be proud!
(6) Judith Herzog, July 12, 2020 2:46 PM
On my prior comment...
On my prior comment, I should have added that my children were also raised to pity those who denigrated fellow Jews- or anyone, really, based on appearance because they were cutting themselves off from some potentially wonderful friends...
(5) Carol Sterry, July 12, 2020 2:41 PM
Amazing story - Rising above the fear and ignorance
I love your story Elisheva - continue to develop the gift God has given you. You are God’s masterpiece created to do good works and bless those around you with the fruit you supply. Stay focussed on your a Heavenly Father - He loves you and paid the ultimate sacrifice to embrace you as His child forever!
(4) Denise O'Brien, July 12, 2020 2:20 PM
We need more brave people like you who are not ashamed of who you are Jewish and black And speak out in a positive way to bring people together And get rid of hatred between all people no matter what their differences! All lives matter and Hashem loved all his creations People animals and nature !!!!
(3) Judith Herzog, July 12, 2020 2:14 PM
We are ALL Jews...
My family is comprised of several races... but we are ALL Jewish... ALL!!!!!! Many of us are very Orthodox, or OBSERVANT, Jews. I raised my children to understand that our outward appearances are not important, only that we love and obey H"M!!!!!!!!!! Both found wonderful, observant spouses, who do not look like them, and have truly lovely families. Unfortunately, ignorance- and prejudice- can be found among all people. Any Jew who denigrates another Jew should be incredibly ashamed!!! I am sorry that this young woman felt its sting from her very OWN PEOPLE. Obviously she rose above ALL of them!!! She and her family should be very proud!!!!!!!!!!!!!!!
(2) Anonymous, July 12, 2020 2:07 PM
Thanks!
What a timely article! Thank you so much for an eye opening and interesting read.
(1) Anonymous, July 12, 2020 1:51 PM
Song of Solomon 1:5-6